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Most apps convert 4-6% of users at onboarding. The other 94-96% saw your best paywall and didn't pay. Some never would. But plenty just caught it at the wrong moment. Walking somewhere. Battery dying. Three stops from home. They didn't say no to your product. They said no to that moment. The Paywall Playbook covers how to win them back, and the tactics that work today. Get the free playbook.

8 things you can test on your paywall this week: 1. Swap "Continue" for "Start my 7-day free trial" 2. Show annual as monthly ($59.99/yr → just $4.99/mo) 3. Default to annual, hide weekly behind "view all plans" 4. Replace your feature list with 3 real App Store reviews 4 more inside, plus real examples from Calm, Strava and Finch. Download the free playbook.

Your next paywall redesign probably won't move the needle. Design and copy tests win about 14% of the time. Pricing tests win around 56%. And the variable almost nobody tests is the moment the paywall shows up. We wrote a playbook on what to test instead. Download it, it's free.

"You can trick the trial start. But you can't trick the ARPU." Vahe Baghdasaryan from Tangent has run over 21,000 paywall experiments. We turned what he's learned into a free playbook: → Which paywall type drives 80-90% of conversions → Why longer trials convert better, even though most apps keep shortening them → What to test once layout and copy stop moving the needle Get your free copy.

Your paywall is probably fine. Your timing probably isn't. 29 pages on paywall tactics that work today, and the one variable almost nobody tests. Get free copy

✨ February at ContextSDK AI agents are getting smarter every week. But they still don’t understand the physical moment you’re in. This month, we explored what happens when you connect OpenClaw with real-world context - turning AI agents into context-aware systems that adapt how they communicate and execute. In our February newsletter: → OpenClaw × ContextSDK: building context-aware AI agents → Where to meet us in March (GDC Festival of Gaming 👀) → The missing “when” for paywalls (ContextSDK × Purchasely) → How motion signals become real-world moments → We’re hiring 🫵 If AI is becoming infrastructure, context needs to be part of the stack. Read the full edition here 👇