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what 200+ brands shoot when the marketing team is small and bottlenecked? steal our free content vault! real client films covering: - ads - product launches - brand films - demos - founder videos all sorted by what they are for. based on 1000+ productions with over 200 danish brands. check it out here --> coho.dk/vault-5

we used to lead every pitch with one word: UNLIMITED but we've stopped.. three reasons in the video, the short version: 1. people hear factory 2. it pulls in the buyer with the smallest budget but biggest appetite, and brands with real budgets never cared 3. it was never the thing that made us different but when we led with this, i think we worked with the wrong type of brands when i look at the brands we've started working with over the last 1-2 years, they dont give a shit about unlimited AND they're the best brands we've supported since we launched unlimited is still a feature on some of our plans, it's just not the lever anymore but it still matters, because ultimately our job is to reduce friction / decision making, and this feature helps us do that :) steal our content vault --> coho.dk/vault-5

Are you a perfectionist or are you simply trying your best? When outlining the expectations for Aisel Health's hero film edit, I asked Peter Fickling if he is a perfectionist. He gave me a bold no and a soft: I just want to do my best, with the resources I have available to me. That felt so spot on and relatable! ✨ I have been labeled a perfectionist many times, and it never sit right with me. Firstly cause I think it's bit a of a bitter label, let's be real. And secondly, I know what I can deliver is often far from perfection and sometimes, that hunts me. But the reality is that I don't have all the time, money, or the know-how to deliver perfection every time or perhaps even ever. So I decided to make peace with it. But doesn't mean we should do a half good job. That feeling of knowing I could have done better would eat me alive. Which now, in retrospective, is probably where my internal struggle with work/life balance comes from. 😄 So wanna close it of with: Peter, thanks for the wisdom, can't wait to make this next video for Aisel Health as good as we can! 🏋

How does a stretched marketing team post great content every week WITHOUT burning out?? The answer: They stop running it as projects. One of our clients used to run content across three agencies. One for video. One for social. One for the odd campaign. The work was fine. BUT the consistency was not... Every project meant a new brief, a new kickoff, a new round of "where are we on this." So content came in bursts. Two great weeks, then silence 🥲 That silence is the problem. The algorithm forgets you. Your audience forgets you. And your team resets from zero every single time. So we did the opposite of adding more. We simply removed the friction. One engine. One rhythm. Shoots booked in advance, formats planned, edits flowing without anyone chasing them. That is Stage 4 of the CoHo Method - Consistency. Not "post more", but actually make posting the default state instead of a project you restart every month. Now they show up every week. Consistency comes from systems. Build the system and the consistency takes care of itself 😇

the fastest way to kill a good idea? start a group chat about it 😅 sat in a marketing review not long ago. 8 people + 42 opinions. font sizes, background colours, etc anyway a few weeks later and the content's still not live not because it was bad but simply because everyone got scared of being wrong! honestly this happens all the timeee in bigger organisations. teams don’t run out of ideas, they usually just overthink the ones they already have bureaucracy often gets in the way but you can’t A/B test your way out of hesitation 🤣 just post the damn thing.. you’ll learn more from one mistake than 10 group chats

Most brands don’t have a content problem.. They have a SCALING problem. For yeaaaars I watched marketing teams become overwhelmed 😪 Not cus they lacked ideas. Not cus they lacked talent. But because the systems around them simply weren’t built for the speed they were expected to move at. And honestly, I hit a point where I couldn’t unsee it anymore! CoHo wasn’t built just to make more content. It was built to make the process make more sense. To give ambitious brands a setup that could actually keep up with them - not drain them. One team. One system. Endless output. We’re only two years in, but supporting 60+ brands and running 1,000+ shoots a year has taught me one thing: When you fix the system, everything else gets easier. If you’re scaling your content in 2026, swing by the studio. Book a tour here ➡️ https://lnkd.in/d5fVSb2d I’ll show you how we do it 😇