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Engineered for creativity. Butter 2.0 is here.

What was the "a-ha" moment for me with Butter? Seeing that me, not a designer, could: - replicate virtually high-performing creative assets - turn them into dynamic motion graphics - *without AI* / zero token cost - from a blank canvas - in less than 10 minutes - and retain absolute control over every element on the canvas (hello variant testing!) I used to pay $10k+/mo for three motion videos. That left no capacity for testing and experimentation with motion and video. But the difference is clear. Klaviyo let's chat, I can hook you up.

Today, we’re launching Butter 2.0: The first video editor powered by creative code. Cutting-edge motion graphics, visual effects, and design tools used by the world’s best creatives as customizable building blocks accessible to anyone. Making video creation feel less like editing and more like legos. more on what that looks like here👇

Today, we’re launching Butter 2.0, the first video editor powered by creative code. Cutting-edge motion graphics, visual effects, and techniques used by the world’s best creatives become modular building blocks accessible to anyone. Making video creation faster, but without giving up intentionality and control.

Butter 2.0 is here. Join thousands of designers on teams like Netflix, Crocs, and Sony Music who use Butter to put their ideas in motion.

Since their first releases, people have judged visual AI by how "good" its images and videos look. But a high-fidelity result isn't necessarily *useful*. Designers need to change type, color, and timing. Marketers need new versions for each offer and format. Agencies need to revise work without starting again. As Andreessen Horowitz's Yoko Li explains, code, not DALL-E or Nano Banana, is answer. When code builds a visual, edit each part remain editable: the copy, the timing, swap an image, or make new versions, or remix for the next task. It's how work actually gets done. It's how we build Butter. It's a mistake for AI to take control from creative people. Rather products that win will streamline the tedious work that once took too much time or skill. One of the better AI articles I've read lately: https://lnkd.in/etR_eSwm