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When in doubt, listen to the ones who are actually doing it. This is the beauty of BusinessLeague: the rules of the game are the same for everyone. You put in the hours, figure out your strengths, and go after the right partners. And you keep at it. We interviewed Madalina Alupei (Program Manager, DontPayFull Romania), an affiliate who has joined the competition and is quickly discovering its best features: "We're interested in stores that regularly use discount codes as part of their conversion and retention strategy. Niches where a discount code genuinely moves the needle in the purchase decision. The reality is that our users are price-sensitive, and we can intervene precisely at that final point where a small extra incentive can make the difference between an abandoned cart and a completed purchase" Check out the interview at the link in the comments.

”At 2Performant.com (AERO: 2P), some of our most valuable Business Intelligence projects did not begin with a perfectly designed architecture. They began with a simple question: How much overlap exists between affiliates touching the same sale? That question eventually led us into something much bigger: A complete product intelligence system capable of understanding basket dynamics, product trends, shopping behaviour, and market movements across hundreds of Romanian e-commerce stores” Check out this cool piece (link in the comments) by Santiago Ravotti (Data Analyst, 2Performant).

Shopilo Romania has joined BusinessLeague and is here to stay. We had a great chat with Madalina Alupei (Program Manager) who had plenty to say about discount codes, affiliate marketing and helping users get the best price possible: ”Medium-term, I see two forces pulling affiliate amrketing in different directions that will reshape the industry. On one hand, the pressure around privacy, the disappearance of third-party cookies, changes in browsers, and especially the rapid growth of zero-click searches from major search engines that will put pressure on tracking systems, the way attribution works, and the very philosophy behind partnerships and affiliate marketing in general. On the other hand, the ease with which a concept can be launched or copied using AI will lead in the short term to a massive scaling of competition across most affiliate niches, often with dubious content quality. This opens space for players who have built proprietary technology, trust, transparency, and clean relationships with retailers”. Link in the comments.

The clearest voices you will hear coming from the BusinessLeague ecosystem usually belong to people who prefer results over excuses. We sat down with Vladimir Rusu (Marketing Manager, GSMnet.ro), who discussed all things sales. Among them, cross-border e-commerce and the company's expansion plans in Germany: "Affiliate marketing is an increasingly important channel for us - it allows us to broaden our horizons when it comes to our external projects. Especially since BusinessLeague means performance -the entire ecosystem is built around concrete results." The rest of the interview is at the link in the comments.

Info is power, they say. So here's a cool article where tech info turns into sales power in BusinessLeague. Courtesy of Radu Stefan Rotaru (Software Engineer at 2Performant). ”For years, deploying our Rails application meant using Capistrano: SSH into EC2, clone the latest code into a release folder, run bundle install on the server, restart Puma and Sidekiq, reload Nginx, and update crontabs. We recently moved that deployment flow to Kamal. The same application still runs on AWS, with the same broad roles: API, Sidekiq, cron, and Shoryuken. But the deploy model changed completely”. Full article is in the comments section.

”One trend I’ve been noticing in BusinessLeague.com over the last ~8 months: CSS / Google Search / PPC affiliates seem to be converting better. At first, I thought it might be isolated. But the more data I looked at, the more it felt like something broader might be happening. Not necessarily “Google is back”. But perhaps: high-intent Search traffic is becoming relatively stronger again. What makes this interesting for us is that we can see this across hundreds of stores inside BusinessLeague”. Check out Gabriel's latets blog post, where he looks at the recent numbers in BusinessLeague, to draw some insightful conclusions. Worthwhile for any e-shop or affiliate trying to grow. Link is in the comments.