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𝐋𝐢𝐬𝐛𝐨𝐧, 𝐛𝐫𝐚𝐜𝐞 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟. Andre Villandberg (CEO) and Madis Raus (CPO) are heading over after a strong summer for Bullshark — more games shipped, more momentum going into autumn. We've got a theory or two on what separates the studios that last, and we'd love to chat. 🦈 📅 29 September – 1 October SBC

A few days ago, OLBG released an exciting interview with our founder, Andre Villandberg, and here's a sneak peek at what he revealed: 👉 Andre explains our game development process and how we prioritize a player-first approach. #funfact: he personally spins Bullshark Games' slots 10,000-20,000 times before release to ensure everything feels right. Talk about dedication, right? 😉 👉 He discusses our focus on activator mechanics, which aren’t commonly used by many slot providers. For example, in Wild Dojo Strike, these mechanics really ramp up the excitement, creating an adrenaline rush for players. It’s no wonder this game is a fan favourite in the 🇬🇧UK. 👉 Looking ahead to 2025, he shared our plans for expansion. Since our launch in 2023, we've released 14 games (including the new Clover Club), and by the end of 2025, we’re set to almost double that number. 👉 And here's a teaser: Andre hinted that we might have a Game of the Year contender in the making. And this one's going to be huge! 🎮🍾 Find the full interview link, offering a look into the past and an exciting preview of our future plans, in the first comment.

Past game spotlight: Junkyard Kings Some games arrive polished. Junkyard Kings rolled in covered in dust, sparks, and bad intentions. 🐀 That was its charm. It was noisy, scrappy, and full of attitude. The kind of game that felt like it had its own little world, and did not care much about keeping things tidy. And that world is not done yet. Junkyard Kings 2 is coming out in April, which means the yard is about to wake up again. Some places clean up with time. This one just gets louder.

The lesson that cost us the most came from a game that looked right on paper. 📉 Merlin's Mania tested well. Clean numbers, easy to grasp, all the boxes checked. Then real players got to it. And they just didn't connect. Not because the tension wasn't there. It was. But a short session didn't give it room to breathe. Players left before the game could show them what it was really about. That's the gap nobody talks about. Testing rewards balance. Real players chase emotion — momentum, curiosity, the feeling that the next spin is worth taking. And if they don't feel that early, they're gone. Not because the game failed. Because they never stayed long enough to find out. Generic slots average 10-15% retention by day seven. Games built with real emotional logic can hold at double that. The math is there, but it only works if the player feels something before they decide to leave. 🎯 At Bullshark, everyone spins. Designers, artists, business. If the team that lives and breathes slots loses interest fast, players will too. Less polish. More guts. That's how games last. 🦈

Players don't give games a chance anymore. They give them a few spins. 🎰 That's not impatience. That's pattern recognition. They've seen enough average games to know what to look for and they find it fast. The pace feels off. The mechanic doesn't explain itself. Nothing builds. They're gone. The window to show your intent is smaller than most studios admit. And you can't buy it back with a bonus round three minutes in. At Bullshark, we treat the first spins like a pitch with no second slide. The game has to signal something worth staying for without a tutorial, without noise. If the logic isn't clear early, the rest doesn't matter. Players don't need more features. They need a reason to trust the next spin. 🦈

The yard is getting noisy again. 🐀 Junkyard Kings 2 is coming soon. This time, the scrapyard comes back louder, wilder, and packed with even more metal chaos. Expect a 7x7 cluster game full of movement, multipliers, Wilds, and the kind of action that does not stay still for long. Same junkyard energy. Bigger trouble.