Built In

AI is now the gatekeeper in the hiring journey. It decides which employers show up and which get buried. Your Employer Brand Reputation Score reveals how talent and AI systems perceive your company today, and where visibility gaps may be hurting you.

Your employer reputation exists whether you measure it or not. Candidates form impressions long before they visit your careers page, and hiring systems do too. Your Employer Brand Reputation Score gives you a clear view of how you show up in an AI-first market.

Talent can't choose your company if they can't find it. In today’s AI-first hiring landscape, visibility influences trust, and trust determines choice. See how visible your employer brand really is and what it signals to top talent.

I am officially thrilled to announce the new Built In Platform, a first-of-its-kind solution that helps employers measure and shape their employer brand reputation within LLMs so they can be visible, trusted, and chosen by top talent. This marks a turning point for our industry: ➡️ Talent acquisition begins and ends with AI; ➡️ Reputation management becomes measurable and non-negotiable; and ➡️ Companies can finally see and shape how AI describes them. Why this matters: AI has completely transformed the candidate journey. For 15 years, we’ve helped companies tell their employer brand stories to candidates. Now, we’re helping them understand how those stories are being told by AI. As candidate behavior evolves, job seekers are turning to AI tools such as ChatGPT, Gemini, and Perplexity to guide their career decisions. These systems now shape perceptions about where to work, influence who gets considered, and define how companies are represented to candidates. What we launched: The first, and most powerful feature we launched is the Employer Brand Reputation (EBR) Score — the industry’s first AI-driven measure of how a company is described across seven key pillars, from culture and leadership to growth and stability. It’s actionable. It’s data-driven. And it’s designed to help employers strengthen visibility and trust with both candidates and AI. 👉 Request your free EBR Score here: https://lnkd.in/genTiZZC The Built In Platform then helps companies take action through AI-optimized content and employer profiles that improve how both AI systems and human candidates understand the company’s story. AI is now a defining force for securing inbound and outbound talent pipelines. The companies that measure, understand, and manage their reputation, with both candidates and AI, will lead the next decade of talent acquisition. None of this would be possible without the incredible Built In team (especially my co-founder Adam C.) whose creativity, dedication, and belief in our mission made this launch a reality. You continue to redefine what’s possible at the intersection of employer branding and technology, and I couldn’t be prouder. 💙

Your employer brand is now shaped by AI. Our EBR Score reveals how visible and trusted your company is in AI-driven hiring. See your EBR Score and what it means for winning talent.

AI answers more than 2.5 billion questions every day. That includes questions about your company. Know what AI systems say when candidates search for you. Get your Employer Brand Reputation Score and see where you stand.