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75% of patients won't wait more than two weeks for an in-person specialist. If you lead growth at a virtual care company, that's your opening. Sell speed. That's from our upcoming State of Virtual Care report (a 2,016 U.S. patient survey, publishing Nov 12). I'll be HLTH USA in Las Vegas Nov 15-18 with the Bridge team. Grab a time with me to talk through your virtual care growth strategy (link in the comments). #HLTH2026 #PatientAccess

Hot take: In the next few years, offering virtual care won't be a competitive advantage. NOT offering it will be a competitive disadvantage. I've had a lot of interesting conversations lately with founders and CEOs who are rethinking what virtual care could look like for their businesses... and I'm noticing a shift. Virtual-first companies have spent years demonstrating what's possible when care isn't confined to four walls. Now, we're seeing more traditional, brick-and-mortar practices recognize that same opportunity. We've already seen virtual care become a staple in primary care, urgent care, and behavioral health, but I think specialty care is where things are about to get really interesting. Patients want convenience. Providers want flexibility. And increasingly, patients want the ability to access care from home while still using their insurance benefits. For healthcare organizations, the opportunity is pretty compelling: expand into new markets, reach more patients, improve continuity of care, and grow without necessarily expanding your physical footprint... It's not about virtual care replacing in-person care. It's about giving patients more ways to access the care they need. If I were a betting woman, I'd put my money on the organizations that recognize this shift early. I don't think there's a question on whether virtual care is here to stay... it's how quickly the rest of healthcare catches up. At Bridge, we're getting ready to release a report exploring the state of virtual care and where we believe the market is headed. I'm excited to share more! I'll be at HLTH USA in Las Vegas, November 15–18, and would love to connect with founders, operators, and healthcare leaders thinking about what's next. Whether you're building a virtual-first company, exploring virtual care for your existing practice, navigating insurance reimbursement, or thinking about your next stage of growth, let's chat! #HLTH2026 #DigitalHealth #VirtualCare #HealthcareInnovation

If you advise virtual care companies, here's a number to bring to your next client call: only 7% of patients paid cash for their last virtual visit. 89% had it covered by insurance. That's from our upcoming State of Virtual Care report, a survey of 2,016 U.S. patients that we’re publishing Nov 12. It means the cash-pay-first model a lot of your clients launched with is going to hit a wall when patients expect insurance, and that brings payer contracts, credentialing and billing compliance with it. I'll be at HLTH USA Nov 15-18. If you're at a law firm working with virtual care companies, I'd like to compare notes on where clients keep getting stuck. Grab time with me (link in the comments). #HLTH2026 #PatientAccess

In Bridge's upcoming State of Virtual Care report: 🟣 49% of users have used virtual care for primary care 🟣 25% of users have used virtual care for behavioral health 🟣 Only 16% have seen a specialist virtually. If you're operating in the first two, you've got a lot of competition. If you're in the specialty care space-- you have a ton of opportunity to educate patients that you exist. The Bridge team and I will be at HLTH USA Nov 15-18. Grab time to chat with us more about virtual care insights and growth strategy (link in the comments). #HLTH2026 #PatientAccess

91% of virtual care users were at least somewhat satisfied with their last visit. Patients aren’t asking if virtual care works anymore. They’re asking if it’s covered by their insurance. We surveyed 2,016 U.S. patients on how they find, use, and pay for virtual care. The full State of Virtual Care report publishes Nov 12. I'll be at HLTH USA in Las Vegas Nov 15-18 with the Bridge team. If you're building in virtual care and want to talk about getting in-network, grab time with me (link in the comments). #HLTH2026 #PatientAccess

Accepting insurance at your virtual care clinic shouldn't take 4-5 vendors.