Brainsight.app ads

Two gym ads, both with a laughing face. Only one where the brand get noticed in the first crucial seconds of attention. We ran both through Brainsight, which predicts where the eye lands. The heatmaps look nothing alike. In the first ad (Basic-Fit), the face, headline and brand all grab attention. In the second (Virgin Active), the headline and face land as well, but the brand stays quiet at the bottom. Anyone walking past will most likely miss it, unless they spend more time on it. Most ads get less than two seconds, and every one of them has to count. The second ad is bold creative, but if the brand is missed in those initial seconds, the impression does less for the brand it was paid for. This is not a creative problem, but a visual execution issue; a check that predictive attention catches before launch. Before a campaign goes live, check it on three pre-attentive aspects: 1. Seen: does the ad stand out, also in its context? 2. Anchored: do hero, brand and key message land together? 3. Understood: is it clear at a glance and easy to process? I turned this into a a Visual Execution Checklist, with extra checks for out-of-home, social and display. Happy to share it, you can download it here: https://lnkd.in/eNmcD2bs Good luck with your next campaign.

Neurons and Brainsight share the same roots: lab neuroscience and years of live eye-tracking research. Where we part ways is how teams get access to it. Full comparison: https://lnkd.in/eHD9Gyyx Both platforms predict attention before a creative goes live. Both are built on a legacy of live eye-tracking studies, and both score creatives against benchmarks. The difference is the delivery model. Neurons runs an enterprise, full-service approach. The platform comes bundled with account management, training and research services. That is valuable if you want a partner running the process alongside your team. Brainsight is self-serve. One licence covers 10 users (Neurons entry 1-3). Our approach puts us at less than a third of the cost per user. No annual lock-in, no usage meter running in the background, and a busy campaign month that pushes you over the limit is simply waived. So the choice comes down to one question: do you want a premium car with a chauffeur, or one you drive yourself? If your team already knows the creative and needs the predictive layer, the price gap is a product decision more than a discount. See the full comparison here: https://lnkd.in/eHD9Gyyx

70% of digital ads are never actually looked at, even when they're technically viewable. Predictive attention tells you which side of that line your ad is on, before launch. Before someone consciously registers your ad, their brain has already decided whether to look at it. That moment is predictable with neuroscience. Predictive eye-tracking shows how likely your ad is to stand out in its context, where people look first, and whether your brand and key message land in that first glance. I'm opening up a number of complimentary creative assessments. Send me your creative and Ill run it through Brainsight, including our neuromarketing-based Deep Audit. Request yours here: https://lnkd.in/ehsQMQp9 You'll get back: → Attention and Clarity scores, benchmarked for your format → A Creative Impact rating → Optimisation suggestions from the Deep Audit → A personal reply from me with the results Curious how your audience actually sees your ad? Directly upload it here: https://lnkd.in/ehsQMQp9

Would you launch a campaign without checking if your audience actually sees it the way you designed it? One upload, three minutes, and you'll know. We ran this 'game day ad' through Brainsight: • Predicted Attention: 92/100. High. • Clarity Score: 20/100. Poor. • Creative Impact: At Risk. Attention and clarity are two different objectives. The first checks if your ad breaks through the clutter, the second if the brain can easily process what it's looking at, once it does, and if it's worth the time to engage with. This ad grabs attention, but fails on that second element: too many design elements fight for attention; too much clutter, too hard to process. The brain is likely not triggered to give it a better or second look. Pre-flight testing isn't about challenging your creative concept: it's about looking at your design from your audience's POV, validating if your intended (design) objectives are met. In one minute, Brainsight: ➡️ Predicts instant visual attention ➡️ Benchmarks your ad against 10,000+ ads in the relevant context ➡️ Shows exactly where the visual hierarchy breaks down ➡️ Scores brand, product, message, CTA against campaign goals ➡️ Suggests concrete fixes Thirty seconds for the first read, a few minutes for the full (neuroscience) diagnosis. Before a single euro of media budget is spent. Look through your audience's eyes. Free trial: https://lnkd.in/ebbgZbDZ

70% of digital ads are never actually looked at, even when they're technically "viewable." Does yours make the cut? Most of that comes down to what happens in the first milliseconds: before someone consciously registers your ad, their brain has already decided whether to look (or not). With neuroscience-based pre-testing, you can predict how likely your ad stands out in its context, and, if it does, where people intuitively look at. Is your brand or key message immediately anchored? Is it visually easy or hard to process? I'm currently opening up a complimentary Creative Assessments in Brainsight: a full predictive analysis on visual attention and clarity, combined with our neuromarketing-based Deep Audit. Send me your creative and I'll run it through Brainsight. You'll get back: → Benchmark scores for your format → Creative Impact Score → Optimization suggestions from our Deep Audit → A reply from me directly, not a generic report Curious what your ad is actually doing? Or want to look at your creative through the eyes of your target audience? 👇 You can upload it via the link in the comments.

Neurons Predict and Brainsight both run pre-flight attention testing based on neuroscience. Their business model choice means one costs less than half of the other. Both platforms predict attention before a creative goes live-, are built on a legacy of live neuroscience research with eye-tracking, and built performance benchmarks. The biggest difference is the delivery model. Neurons Predict runs an enterprise-focused, full-service approach. Publicly reported entry points start around €5,000 a year, quickly climbing to €15,000 for a (small) team license. Full custom enterprise contracts run in multiples of that. This buys you account management, training and research services bundled with the platform. Brainsight is self-serve. Agency and brand teams typically land between €399 and €799 a month, covering multiple teams, with no annual lock-in and no usage meter running in the background. Occasionally going over a threshold during a big campaign gets wiaved, not billed. Which platform fits you as a marketing or creative professional comes down to one thing: do you need a premium vehicle with a chauffeur, or one you drive yourself. If your team already knows the creative and only needs the predictive layer, the price gap is not a discount; it’s a different product decision. See the full platform comparison in the comments.