Better Email ads

Better Email in 2 minutes. Developers own the design system, marketers build on-brand campaigns in a visual editor, up to 10× faster. Used by Co-op, Norlys, Tryg and Fritz Hansen.

Betty 🟡 can now create an email design system from your Figma design. Clean coded emails, optimized for dark-mode, EAA, responsiveness and Outlook - all editable for our drag&drop system in Better Email. See it in action: https://better.email/demo #figma #emaildesign #betteremail

Today we're launching Campaign Types. Every new campaign starts with the same setup: the right design system, a name that follows your convention, the right folder, the right approvers. With Campaign Types, an admin sets this up once for each kind of campaign you send, such as a newsletter, a brand or a business unit. When someone creates a campaign, they pick a type and the rest is filled in for them. A Campaign Type can: 🎨 Set the design system and integration 📄 Start new campaigns from an existing campaign, blocks and content included 🏷️ Name new campaigns using a naming scheme 📁 Lock the folder campaigns are saved to ✅ Add default approvers, including required ones 🤖 Give Betty instructions for that kind of campaign Your team can start new campaigns faster, and every campaign follows the same rules without anyone having to remember them. Admins can also make choosing a type mandatory for every new campaign.

Taxi got design systems right. Better Email is that idea, modernised. Feature parity, no real learning curve, and the parts Taxi never had. Control, governance, marketers building campaigns without breaking the brand or waiting on a developer. All of that carries over, so most teams are at full speed inside a week or two. Then the additions. Betty AI writing and translating inside your approved design system. Comments, approvals and revision history on the campaign. Client previews and pre-flight checks before anything goes out. Localization into 50+ languages, and campaign performance data next to the campaigns that produced it. Nicki, who co-founded Better Email, still calls Taxi a leap forward in design system thinking. We built the version we thought should come next. Co-op moved across earlier this year. We can put you on a call with a team who has already done it. Send us your design system and we'll rebuild it free, within three days.

Being asked to move off Taxi? Send us your design system and a few sample emails. We'll stand it up in a Better Email sandbox for you. Free, 3 days. You already know how design systems work, and everything you learned building yours still applies. What stops most teams is the thought of rebuilding every module, content field and design token by hand while campaigns still have to go out. So don't do it by hand. Then judge it with your own templates in front of you, rather than sitting through a demo of someone else's.

Moving off Taxi? Send us your design system and we'll rebuild it in Better Email, free, within three days. Your ESP, your templates. You shouldn't have to rebuild it from scratch, or hand your email production to a CRM to keep it. Co-op made the move earlier this year. We have done this for several teams now, and we can put you on a call with one of them before you commit to anything. Everything you learned building your design system still applies.