Baseline Commerce ads

Most Shopify speed advice stops at compressing images. There's a lot more going on behind the scenes that actually determines how fast your store feels. At Baseline Commerce, Shopify speed is the only thing we do. Our clients average 75% faster pages and a 19.4% lift in conversion rate over the last six months. See what we mean.

Site speed isn't usually one dramatic fix. It's dozens of small, specific changes: sequencing, image loading, script deferral, all stacked together. That's exactly the approach behind every project we run at Baseline Commerce, and it's why our clients average 75% faster pages and a 19.4% lift in conversion rate. See how it adds up.

Our dedicated optimisation agency helped our clients achieve an average conversion rate increase of nearly 20% percent! For one David Protein, accelerating their cart functionality by 90% resulted in a 10% jump in AOV. Even better, their in-cart addition rate surged by 75%. When the barrier of waiting is removed, shoppers simply buy more.

+12% RVP without redesigns, branding, or massive A/B testing cycles that risk tanking your current metrics. We just took the website they already had and removed the friction. At Baseline Commerce, Shopify speed is the only thing we touch. Because we specialize, our clients (including Barcelona FC and David Protein) are seeing an average 19.4% lift in conversion rates and 75% faster pages over the last six months. Speed optimisation is the highest-ROI, lowest-risk lever in e-commerce. You don't change your site; you just make it load instantly. Want to see if a 20% conversion bump is sitting hidden in your code? Grab a completely free site speed audit. We'll flag your biggest bottlenecks and tell you exactly what to fix 👇

No sweeping redesigns. No new branding. No massive A/B testing cycles that risk tanking your current metrics. We just took the website they already had and removed the friction. At Baseline Commerce, Shopify speed is the only thing we touch. Because we specialise, our clients (including Barcelona FC and David Protein) are seeing an average 19.4% lift in conversion rates and 75% faster pages over the last six months. Speed optimisation is the highest-ROI, lowest-risk lever in ecommerce. You don't change your site; you just make it load instantly. Want to see if a 20% conversion bump is sitting hidden in your code? Grab a completely free site speed audit. We'll flag your biggest bottlenecks and tell you exactly what to fix 👇

David Protein's 'optimistic cart' - Is this the fastest cart on Shopify? We think so After making David Protein's cart 90% faster, their AOV went up 10%, and ATC from their cart went up 75%. This worked because they have a heavily gamified cart with gifts and upsells. If you're trying to build a dopamine loop with your customers, research shows actions need to happen in under 1s - or they don't feel attached to the process. If you want to see how something like this could be applied to your Shopify - click through for the case study