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I'm seeing vertical video carousels on more and more major publishers’ websites. In conversations with smaller publishers, I hear that building a good one takes time and development resources they don’t always have. So we built FlipReel, and we’re releasing it as a free, open-source component. It gives publishers a carousel that opens into a full-screen video player, with a smooth browsing experience on mobile and desktop. You can put it on your homepage, section pages or inside articles. Already making vertical videos for social media? Give those same videos a home on your own website, in front of your own readers. FlipReel works with any 9:16 video, whatever tool or team produced it. Flipatic is not required. Monetization is built in: configurable ad breaks between videos, with a ready adapter for Google Ad Manager. Each video can also link to its source article, helping readers move from watching to reading. We also plan to look for an advertising partner who could help publishers fill these placements, making monetization easier to manage. The component is ready to use today. Use it, modify it and adapt it to your publishing workflow. We’ll keep developing it, and we’d love your input. Questions, ideas, newsroom needs? Message us or join the discussion on GitHub. FlipReel is part of how we want to contribute to the publishing community. From research reports to practical, open-source tools, you can expect more initiatives like this from us. See comments for links.

One number from our report I keep coming back to: for the median Facebook account among the 100 news brands we analysed, only 8.7% of posts were videos. Yet video earned more interactions per post than other posts at 75 of the 79 accounts that published enough of both to compare. Only 7 of 92 Facebook accounts posted more video than non-video. Most newsrooms still use Facebook mainly for article links, which makes sense if traffic is the goal. (The dataset has no link clicks, so we can't say what those links are worth.) If I ran a newsroom's Facebook page, I'd bring video into story planning earlier. A few stories first, and not as a side job once the article is already out. The data chapter is linked in the first comment.

Two weeks ago we published The State of Short News Video, bringing together conversations with 13 newsrooms about how video is changing journalism. So, for this edition of our Newsletter, we've organized some of the most interesting insights from the report around two questions: how to scale video production without overwhelming newsroom teams, and whether producing more video actually leads to better results. Have a look – plus, see our info about Slack Community we're opening.

We asked video leads at 13 newsrooms how they organise video: team size, formats, revenue and where AI helps. Their answers are in The State of Short Video in Media, together with data analysis of 212,904 video posts from 100 news brands.

One viral video rarely carries a news brand's channel. Among accounts with at least 100 videos, the most-viewed post brought in less than 5% of quarterly views (median, on every platform). That comes from data on 212,904 video posts from 100 news brands in 15 European markets. The State of Short Video in Media puts it next to interviews with video leads at 13 newsrooms.

The State of Short Video in Media combines data on 212,904 video posts from 100 news brands with first-hand accounts from video leads at 13 newsrooms.