Attention Insight ads

✍ 🖼️ Want to be one of the first to try our improved advertising testing workflow? Over the past few months, we’ve been working on making ad testing in Attention Insight faster, clearer, and more actionable. Now we’d love your feedback. We’re inviting all current and future Attention Insight users to join a 30-minute video session, test the new workflow, and share their honest feedback. During the session, you’ll be able to: • Upload static banners through an improved process • Select your campaign goal • Receive a Visual Performance Score • Get AI-powered recommendations for specific design issues • Generate an optimised version of your design All you need is 30 minutes and a few static banners you’d like to test. Want to join a feedback session and be among the first to see our new features?

Is everything in your design in the right place? 👀 Attention Insight helps you see how people are likely to view your creative before it goes live. Analyze your design and get: 🔥 Attention Heatmap & Focus Map — see what gets noticed and what may be overlooked 📊 Visual Performance Score — see how effectively your design guides attention to the most important elements 💡 AI Recommendations — get suggestions on what you could improve Check your design in seconds and make more confident design decisions.

Our logo has changed together with Attention Insight. 🖼️ ♥️ The first version, back in 2019, was born after many hours searching for inspiration on one popular photo database platform… yes, it was Shutterstock. It was quite technical and detailed, but the main idea was clear: eyes, attention, and grabbing the user’s focus. In 2021, we simplified it. The logo became cleaner, more flexible, and easier to use across different formats, with both linear and colored versions. (Kudos to Arminas Valunas) This year, we made another uplift. (Kudos to Tautvydas Tomkus) The new logo keeps the eye as the core symbol, but it feels more mature, focused, and balanced. It also reflects how Attention Insight has evolved: we are no longer only about “attention.” Today, we help teams evaluate visual performance through multiple metrics, understand how to read those metrics, apply them to different use cases, and get ideas on how to improve designs based on their goals. Same core idea. More mature product. Clearer visual identity. A small design change, but also a reminder of how much the product has grown since 2019.

🚀 Attention Insight is now available through MCP Connect Attention Insight directly to AI assistants and coding tools such as #Claude, #ChatGPT, #Gemini CLI, #Cursor, and VS Code. Analyze designs and access attention metrics directly inside your conversations. Want to try it? Contact us #MCP #AttentionInsight #AI #UXDesign

“AI is most valuable when it’s a team sport.” That’s one of the key takeaways from Figma’s third annual AI survey, covering 8,403 product builders across 10 markets. AI works best when teams can review, discuss, and improve ideas together, not when everyone works alone with separate prompts. The same applies to design validation. 🤝 When working in Figma, invite your teammates to review results generated with the Attention Insight Visual Usability Checker and discuss what users are most likely to notice. And if you use the Attention Insight platform on a Pro or Hero plan, you can invite team members to review, compare, and discuss design analyses together. Better design decisions happen when insights are shared. ✍

New feature: Polygon Areas of Interest for #packaging testing 📦 Until now, users could draw rectangular Areas of Interest to measure how much attention specific elements receive. Now, for packaging, packshots, and shelf testing, you can also draw custom polygon-shaped AOIs. This makes it easier to measure #attention on irregular objects such as: • Product packaging • Labels and logos • Products displayed on shelves • Specific design elements with complex shapes Get more precise attention data and understand which parts of your packaging are most likely to be noticed. Try #AttentionInsight and test your packaging #designs.