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Aspect Insights - our monthly round-up on the issues shaping energy and decarbonisation. In this issue we focus on the realities of the energy transition and what it demands of leaders. We look at the CEO as communicator-in-chief, AI’s double-edged role in decarbonisation, and how considered narratives can shape outcomes in M&A. We also examine what Germany’s experience with green hydrogen might mean for the UK, and how Scotland’s industrial clusters - including Grangemouth - could help tackle hard-to-abate emissions.

You don’t just need more leads — you need sales and marketing pulling in the same direction. In this webinar, senior leaders from Wood, OWC (part of Aqualis Group) and Global reveal the practical ways they plan and deliver together across long, relationship‑led buying cycles. You’ll leave with concrete steps to improve alignment and a copy of Aspect’s Only Connect research.

Aspect has published new research on what policymakers expect from energy industry engagement. From Ambition to Alignment explores how organisations can build political confidence, community consent and credible local value around major projects. It draws on in-depth conversations with former government ministers, political party energy spokespeople, MPs, local authority leaders and senior officials involved in energy, infrastructure and economic development across Westminster, Holyrood and local government. What they told us was candid, and in places for industry it will feel uncomfortable. The challenge isn’t a lack of interaction. It's that engagement is too late. It is too generic. It focuses on what organisations want rather than what policymakers and communities need. Read our insight paper to find out what effective engagement now looks like in practice and what industry must do to build and maintain stakeholder confidence in energy projects. Access it here 👉 https://lnkd.in/evMTfhsy

You might know Aspect as a strategic communication consultancy. But our expertise is broader and deeper than that. Clients talk to us when they need to: - set strategic direction and manage change - connect their brand with their customers - shape policy and build stronger relationships - reach the audiences that matter We partner with organisations in energy and decarbonisation globally to solve complex challenges, drive growth, build trust and inspire change. What challenges can we help you solve? 👇🎬

Energy policy continues to be a central dividing line in the Scottish Parliament election campaign. Delivered directly to your inbox every Friday, our Scottish Parliament Election 2026 Briefing, provides a snapshot of the key campaign highlights for organisations across energy and decarbonisation. The week that was... Over the past week, the Scottish Conservatives and Reform UK each launched cost-led, supply-focused agendas that challenge existing net zero frameworks. Both parties emphasise domestic production, deregulation and affordability. Meanwhile Scottish Labour, seeking to differentiate itself from the UK government, has signalled a more nuanced shift – particularly on nuclear and the oil and gas windfall tax – amid growing political and industry pressure. Sign up here - https://lnkd.in/eD59p8JK

The PRCA’s latest definition of public relations reflects a simple truth: PR today is about far more than visibility. In sectors like energy and decarbonisation, its real value lies in helping organisations build trust, navigate uncertainty and make better decisions. Read our latest insight article by Leona Minellas to learn more. 👇