Ariz Media

If you run marketing for a B2B consulting or IT services firm and you don’t have a predictable way to turn ad spend into qualified pipeline, this is for you. In a free 15‑min Executive Growth Fit Call, we’ll: • Quickly review how you’re using paid advertising and outbound today • Benchmark your funnel metrics against similar 7-8 figure firms • Decide if a $300 Executive Growth Diagnostic + 90‑day roadmap makes sense for you If we move ahead, the $300 Diagnostic gives you a board‑ready summary of where you’re leaking opportunities and the 3 biggest wins to unlock in the next 90 days. If it’s not valuable, you don’t pay, and if we work together the fee is credited in full. Click “Sign Up” to grab a slot while we’re opening capacity for a few new Sprint clients.

CMO/VP Marketing spending $50k+/mo on paid media? In 14 days we’ll show exactly where ad dollars are being wasted and where to redeploy for more qualified pipeline. If we can’t show at least $100k in provable savings or upside, you don’t pay. Click Sign up to book the Executive Growth Diagnostic. Fee credited towards implementation.

Are you spending over $10K per month on ads but feel stuck? Discover opportunities to improve results with a free ads audit.

I’m a marketing agency owner. The truth about why some client relationships last for years and others flop? My hot take: it’s rarely about what the agency does. We worked with dozens professional service firms across NA and Europe. I’ve seen two companies hire us for the exact same service. Same strategy, same execution, same media spend. But one drives consistent profit. The other struggles to break even. Here’s what makes the difference: 1️⃣ Leadership involvement Every relationship that started strong and later crashed had one thing in common: Leadership that brought us in as their agency later vanished. When a founder or senior exec stays involved, even just to check in once a month, results skyrocket. Once that person ghosts, the client's team often slowly disengages. Leads get ignored. Content stalls. CRM doesn't get updated. Then months later: “We’re not seeing results.” It takes two... 2️⃣ Trust your agency We had a client crushing it for 3 years. Then they followed random “expert advice”. Which lacked 3 years of context and nuance that made their campaigns work. Performance tanked. Cue panic. Cue finger-pointing. Good partnerships are built on trust and context, not surface-level marketing tips. 3️⃣ The business itself Great marketing accelerates what already exists, for better or worse. If your sales process is broken or delivery inconsistent, ads will expose that faster. But when the company is strong? It’s a sight to behold. We request something → they deliver instantly. We send leads → the sales team converts. They turn ad spend into revenue, testimonials, and momentum. That’s what partnership looks like. The difference between “we’re not seeing results” and “this is our best quarter ever”? It’s never just the ads, it’s how both sides show up. If your team’s ready to show up strong, we’ll meet you there. We’re offering a Free Audit and 90-Day Paid Ads Transformation Plan to help you turn ad spend into predictable pipeline. DM me or check out this page: https://lnkd.in/eW_74wFd

Professional service providers should be aware of this. The way new customers are searching for you has changed. Recently, I was looking for a new accountant for one of my businesses. And the way I found and chose them says a lot about how buying decisions actually happen today. Here’s what I did: 1️⃣ I went to ChatGPT. I described my business, what I was looking for, and asked it to recommend accountants. 2️⃣ I took the suggestions and checked their websites. Did they look credible? Did they show who they help and what makes them different? 3️⃣ Then I contacted a few. Some had great onboarding flow. Others made it hard to even reach someone. What’s interesting is how normal this process is becoming. Buyers now use AI tools, review aggregators, and peers as the first filters. If you are not there, you won't get a chance to tell prospects about your superior customer service and experience. If your brand isn’t: ✅ Showing up where buyers start their search (even AI models), and ✅ Offering a frictionless, personalized experience when they do visit... Then you’re already losing deals you never even see. Your marketing strategy should reflect how modern buyers actually make decisions. And if you’re managing $10K+/month in digital ads, let's align your strategy with how people are choosing vendors today. Comment “Audit” or visit this page (it's free): https://lnkd.in/eW_74wFd

Ever wondered what happens AFTER someone fills out your company Contact Us form? We decided to “secret shop” 20 companies to find out. Recently, we ran a “secret shopper” campaign for one of our clients; and the results were eye-opening. Here’s what we did: We contacted 20 companies in a specific niche. In this case it was recruitment. We used a realistic persona and a fresh email identity. Our questions showed that “we” are a prospect with clear need. We filled out each company’s lead form and waited. Then, for those who replied, we asked follow-up questions to see how they nurtured the lead. What we discovered: 🔸 Speed of response varied from 2 minutes to 3 days 🔸 Most sales teams answered with generic “thanks for reaching out” 🔸 A few didn’t respond at all And that’s the point. Companies are spending on marketing and biz dev every month... …but then only a small percentage of that spend is supported by a sales process that actually converts. Marketing doesn’t end at the click; it ends at the close. (And even then there is more to do!) Most companies never admit that their follow-up strategy is where revenue is leaking. Yet real-world experiments like this secret-shopper campaign showed a different picture. Try it for yourself - run a secret shopper campaign for your own company or your competitors. Or if you’d like to see how my team would review your marketing and sales process, check out this page: https://lnkd.in/eW_74wFd