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As the year opens, New African Magazine's 100 Most Influential Africans list offers a clear signal of where real decision-making power on the continent sits. Across finance, public health, energy, faith-based leadership, and global cooperation, the list maps the organisations shaping outcomes at continental scale. The latest list includes a number of APO Group clients and partners, including African Export-Import Bank (Afreximbank), African Development Bank Group, Africa CDC, African Energy Chamber, Merck Foundation, the Roman Catholic Church, and the United Nations Global Compact. Behind these institutions are leaders whose decisions carry exceptional weight — from George Elombi and Sidi Ould Tah, to Dr. Jean Kaseya and Sanda Ojiambo. These are leaders whose decisions will continue to shape Africa’s economic, health, and institutional trajectories well beyond the year ahead. #100MostInfluentialAfricansList

With the G20 hosted on African soil for the first time, the world’s attention is shifting. This is Africa’s moment to shape how the story is told, and who tells it. “As global attention turns toward Africa, controlling our narrative becomes a strategic imperative. If we don’t define who we are and what we stand for, the world will do it for us, and not always accurately. Owning our narrative ensures that Africa’s progress, priorities, and potential are communicated with clarity and intention.” – APO Group Founder and Chairman, Nicolas POMPIGNE-MOGNARD. Read more about why narrative leadership matters for Africa and how media strategy can make a difference in our article below. #G20 #APOGroup #G20SouthAfrica

In Africa’s legal and professional services markets, winning cross-border mandates isn’t just about technical expertise. It’s also about how clearly firms communicate their capability across jurisdictions and industries. Leaders often tell me the same thing: the firms that earn trust are the ones that make their proof visible - through consistent PR, thought leadership, market insights, and deal communications that cut across languages and borders. That visibility gives clients confidence they will receive the same standard of service everywhere. For me, the most rewarding part of our work at APO Group is helping firms turn expertise into visible proof - building reputations that travel as far as their capabilities do. What’s your view? When firms compete head-to-head, does communication tip the balance? #CrossBorderBusiness #LegalMarketing #ReputationManagement #ProfessionalServices #ThoughtLeadership

Coverage alone isn’t enough. Real influence requires strategy, trust, and deep local insight. In our latest piece, Rania El Rafie, our VP of PR & Strategic Communications, reflects on five years at APO Group, how belief is earned, and trust is built – and why clients choose a partner embedded in both the media and the markets. Read the full article below. #APOGroup

Opportunities are knocking on your door

“Their world will be defined by whether capital reaches the right projects, whether jobs are created close to home, and whether Africa’s story is told by us, not for us.” Investor confidence and capital-ready projects in Francophone Africa are surging. Here, our Director of Strategic Growth and Market Development Papa Chimère Diop reflects on this moment through a personal lens – and examines why the future of investment in Africa has everything to do with who shapes the story. Read the article to learn how Africa’s investment map is changing and why it matters now more than ever. #AfricanPR #Communications #AfricaRising #FrancophoneAfrica