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Start the day with something a little sweeter. ☕🍞 Our Mini Walnut Loaf is a 220 g bakery treat made with walnuts and raisins, finished with a delicate dusting of rice flour on top. Its rich, slightly sweet flavour makes it an ideal choice for breakfast, especially alongside a hot cup of coffee or tea. Enjoy it on its own, with a thin layer of butter, or add your favourite jam for an extra touch of sweetness. A simple, comforting way to make breakfast feel special. 😋

💡 This time, we asked our Chief Technologist, Alexander Jaško, which products he would most like to see in Ambropek’s portfolio, but which are still difficult to realize due to technological or economic constraints. 👱♂️ - “I would be very happy to see a high-quality, truly premium mini bread in Ambropek’s portfolio. From a technological perspective, these products are extremely interesting. ✨ They are visually attractive on the shelf, but at the same time, achieving consistently high quality under industrial production conditions is a serious challenge, both in terms of technology and raw materials. 🌍 What I find especially exciting is the opportunity for Ambropek to take classic international bakery products, develop them with our own technology, and adapt them to local consumer expectations while maintaining a very high level of quality in industrial production. 🚀 And often, the products that are not yet fully achievable are the ones that inspire the next steps in innovation.”

What does it take to bring the world’s bakery classics to local consumers without losing what makes them special? 🤔 We asked our Chief Technologist, Alexander Jaško, how he approaches adapting international bakery recipes to the tastes and expectations of consumers across our region. 👱♂️ - "When working with a bakery product that originates abroad, it is important to preserve its original character and uniqueness. At the same time, a certain degree of adaptation to local consumer preferences is essential. This does not necessarily mean changing the entire recipe. Often it is about fine-tuning elements such as flavour intensity, salt content, texture, crust thickness or product size. Across our region, consumers generally appreciate pleasant, well-balanced flavours, an airy but not overly open crumb, and freshness. Very pronounced sour or salty notes, or an exceptionally thick and hard crust, may be less appealing in some product categories, although for others, that authentic “rustic” character is exactly what customers are looking for. If we adapt too much, we risk losing the very qualities that make consumers choose a baguette or focaccia in the first place. The challenge is to find the right compromise between the authentic character of the product and local expectations. And those expectations can differ across markets. Slovakia shows relatively broad interest in different bread varieties, Czech consumers have a particularly strong preference for rye-based products, while in Hungary we see notable interest in wholegrain bakery products. At the same time, many developments in the bakery industry go beyond national borders. Consumer preferences, product trends and new concepts increasingly influence entire regions, and, in many cases, the global bakery market as well. For us, that makes product development both a local and an international journey: respecting tradition, understanding consumers and finding the right balance between the two."

Looking for new opportunities for your bakery assortment? 🥖👀 Explore our deep-frozen bakery portfolio, combining a wide choice of bread varieties and packaging options with a focus on consistent quality.👌 Check out the Ambropek product catalogue!⬇️

Looking to refresh your bakery assortment?🥖👀 Explore our deep-frozen bakery portfolio, combining a wide choice of bread varieties and packaging options with a focus on consistent quality.👌 Check out the Ambropek product catalogue!⬇️

Looking for the right bakery products for your shelves? 🥖👀 Explore the Ambropek product catalogue!