Ambition ads

This year, we rebuilt Ambition to make it easier for sales leaders to answer one very important question: What are my managers doing to help their teams hit their number? As orgs grow, shrink, or change leadership, performance coaching remains key to sales success. The good news is that most revenue teams have more performance data than ever. What's still missing is the context behind it: what's happening with each rep, and what will actually help them improve. That context lives in the coaching conversation, and it's what we rebuilt Ambition around. This quick video walks through through the new Ambition, including: Coaching with context. 1:1s and skill development start from the full picture of each rep, with guidance and playbooks right in the workflow. The Ambition Performance Graph. Activity, pipeline, scorecards, conversations, and coaching history, connected in one view organized around each seller and grounded in your methodology. Through MCP, the same context is available in Claude, ChatGPT, or your own agents. Governance by design. Every AI request is scoped to what the person asking is allowed to see, with user, role, object, and segment controls, a full audit log, and Bring Your Own Key. This is the first of a few things we'll share over the next several weeks. Next up: what happens when the coaching conversation itself becomes part of your performance data. #AgenticAI #ProductUpdate #RevenueSoftware #SalesCoaching #DataGovernance

Every revenue organization says coaching matters. But nearly half coach quarterly, ad hoc, or whenever someone has time. The gap isn’t willingness. It is execution. The organizations closing that gap aren’t working longer hours. They’ve built a system that makes consistent, high-quality coaching the default for every manager, every week. We asked 300+ sales managers, directors, VPs, and CROs how they do it, and where they’re still falling short. This report is for the people trying to close that gap.

You built the program, trained the managers, and documented the framework. But nearly half of revenue organizations still coach whenever it’s convenient, not when it’s needed. The gap isn’t a lack of belief in coaching. It's the lack of a system that makes it happen consistently, for every manager, every week. That’s what Ambition is built for.

Most revenue leaders assume their teams are being coached. The data says only 3 in 10 actually are actually coaching consistently, frequently, and across every rep. The other 70% are coaching when it’s convenient. Quarterly, ad hoc, or just whenever someone has time. That gap shows up in quota attainment, ramp time, and rep retention long before it shows up anywhere on a dashboard. We surveyed 300+ CROs, VPs, and sales leaders to find out what separates the 30% from everyone else.

Right now, someone on your team is copying a CRM screenshot into ChatGPT. They’re getting a coaching plan back that they’ll use in their next 1:1. You have no idea what it says. No visibility. No consistency. No record. That’s not an AI problem. It’s a controls problem. Ambition Agent Skills brings AI coaching inside your org’s tools. Governed, consistent, and visible to every leader who needs to see it.

Most revenue leaders believe their teams are being coached. But 64% of organizations coach fewer than half their reps in any given week. That gap shows up in your number. Not your coaching report. Ambition gives you the visibility and the system to close the gap.