Winbox | LinkedIn Ads Agency
Bristol, United Kingdom · 16 people · Est. 2013
Most LinkedIn agencies will sell you ads. We’ve run £5M of ad spend for 50+ B2B scale-ups and enterprises, and we’ve learned that ads from brands don’t win the channel. Here’s what does. 1. Personal brands No one logs on to LinkedIn to hang out with brands or click on ads. Personal profiles outperform company pages across every metric and every objective, paid and organic. So we start by picking the two or three people in your business your buyers would actually want to hear from and build a strategy around them. 2. Content people want to read On every social network, content is king. LinkedIn is no different. The best way to cut through, get attention and build pipeline is sharing high-quality content across text, imagery and video. Every post we put out is sharp, smart, insightful and designed to drive actual pipeline, not likes. 3. Paid distribution to your ICP Content only drives pipeline if it reaches genuine decision-makers at the companies you want to sell to. We put paid media behind every post so it lands in front of the exact accounts and job titles your sales team are targeting. So when they’re ready to buy, they come to you first. 4. Commercial impact, not clicks Engagement feels like progress, but it doesn't tell you whether LinkedIn is making you money. We measure LinkedIn properly: total return on ad spend, which companies are booking sales calls, and what that pipeline is worth, reported back to you every month in the language your CFO and board would use. If you're nodding vigorously right now, then you should head to our website, check out our case studies and learn more about our 90-day sprint. If you have any questions about how to drive pipeline on LinkedIn, drop us a message on here and we'll get right back to you.
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