White Coat SEO
Manchester, United Kingdom · 8 people · Est. 2024
White Coat SEO helps healthcare businesses become the one patients find, trust, and book. We run SEO, AI search and website development for high-value clinics in competitive markets, mostly UK and US: surgical, dental, fertility and longevity, plus medical education and national healthcare brands.
Dr James Davidson leads every account. Former NHS doctor, MBChB, five years in hospital medicine. Doctor-led means a doctor reads your account every month, not a name on an advisory page. Nobody has to explain their specialty to us, and we already know what you cannot claim about a treatment and what needs sign-off before a page goes live.
The work runs on four pillars.
Pages that bring patients.
Service pages built around what patients actually type, written by medical writers and edited by someone who did not write them. Blogs only where they support those pages.
Authority in your field.
We use our medical background to get your doctors quoted by journalists, and we build the review strategy that decides your local rankings. Coverage we have earned for clients includes TIME, Forbes, HuffPost and National Geographic.
Behind-the-scenes fixes. We find and fix whatever stops patients, Google and AI answers reading your site properly.
Fixing your funnel.
We look past rankings and links to what your patient acquisition is losing: how visible you are, the path from page to enquiry, and what happens after somebody gets in touch.
Your website becomes our problem. Updates, plugins, security and analytics sit inside the retainer, full builds are quoted, and ads run inside the partner plan.
We only take work where we are the right answer. If SEO is not what your practice needs, we say so. Nobody gets a ranking guarantee, because nobody can honestly give one.
Retainers from £1,750 a month, partner plan from £3,750, both + VAT. Consulting from £149.