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⚡Aether in Action: Optimising for the festive season Don't let Black Friday reporting steal your Christmas prep time! You’ll have about 48 hours to analyse what sold, what didn't, and what that means for Christmas. Normally, building the "Black Friday Wash-Up" deck takes days of copy-pasting from different sources. Aether cuts that time to minutes. We automate presentation generation, instantly turning your reporting into a single, strategic executive brief that helps you make decisions, fast. (Link to full video and help article in comments below 👇)

Most teams we speak to are trying to pull faster insights from a mess of different tables, documents and systems. But the tools that claim to help are often built for text, not numbers. So you still end up back in spreadsheets and presentations, rebuilding charts and slides just to get to a clear story. That’s why Thomas Goodin and Sam Tasman-Jones sat down to dig into what’s really going on, why structured data is hard, and what a better experience should feel like. In this clip, they share a short snippet of what they’ve learned and how Aether Studio is being built to help teams bring their data together, find the “so what” faster, and turn it into a story you can actually use, with the evidence to back it up. If you own category reviews in FMCG, we’re also opening an early cohort to help shape what we build next. Reach out if you're interested.

Our team have spent the last few weeks listening to and talking with over 40 FMCG category, commercial and insights professionals. We've seen consistent pain around the category review processes, highlighting a key need to help teams craft compelling narratives that go beyond just re-presenting charts and figures, and get to the "so what" that helps keep them on shelf or win new range. Listen to this quick breakdown from our CRO Dan about what we're hearing and how Aether turns that fragmented process into a clear commercial narrative. Fast.

FMCG brands have just an hour with retailers, yet weeks go into 50 page decks. Aether turns data into the 10 slides that matter.

Aether turns fragmented data into a clear narrative in minutes, helping you test hypotheses, generate proof, and move from reporting to recommending.

Aether turns your data into a clear narrative, validates your hypothesis, and generates charts that give buyers confidence.