Advantage Paid Media ads

When growth stalls, basic campaign management isn’t enough. You need a team experienced at scaling, using advanced strategy and attribution that delivers real outcomes. At Advantage Paid Media we scale efficiently, with clear direction and a focus on new customer growth. No vanity metrics, just measurable results.

Wake The Tiger needed to launch their brand new visitor attraction in 2022, and then consistently grow visitors to establish their brand. We built multi-channel campaigns that delivered an exceptional launch, and have subsequently driven lasting demand over the last 3 years. We won the "Best Travel / Leisure Campaign of the Year" for our work at the UK Paid Media Awards. Learn more about our work with Wake The Tiger on our website.

When growth stalls, basic campaign management isn’t enough. You need a team experienced at scaling, using advanced strategy and attribution that delivers real outcomes. At Advantage Paid Media we scale efficiently, with clear direction and a focus on new customer growth. No vanity metrics, just measurable results.

Salad needed efficient growth while scaling their ad spend by 5x. We delivered award-winning results in a highly competitive financial services market, earning the "Best PPC Campaign" at the UK Agency Awards 2025. Learn more about our work with Salad on our website.

Programmatic advertising has now become a crucial component for brands looking to optimise their ad spend and reach targeted audiences more efficiently. This is evidenced by the huge increase in investment from advertisers, who are voting with their budgets. Back in 2017 spend was around $177bn annually; it’s now closer to $600bn, and projected to reach around $780bn by 2028. Some of the key benefits of programmatic ads are: 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 🎯 Programmatic platforms allow brands to leverage first- and third-party data for hyper-targeted campaigns. Whether targeting travellers with specific destination interests or reaching audiences based on behavioural signals, programmatic ensures your ads are seen by those most likely to convert. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ⏱️ Unlike traditional media buys, programmatic campaigns can be adjusted in real-time. This means brands can optimise their strategies on the fly, ensuring maximum return on investment. 𝗠𝘂𝗹𝘁𝗶-𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗥𝗲𝗮𝗰𝗵 ⚖️ With programmatic, brands can extend their reach across multiple channels, including display, video, native, connected TV (CTV), and even digital out-of-home (DOOH) advertising. This holistic approach helps in building cohesive, full-funnel campaigns that resonate with consumers at every stage of their journey. As programmatic advertising continues to evolve and become a key player, make sure you’re venturing into this space with your brand, as it will be key to maintaining a competitive edge in the digital space. If you’d like to learn more about the capabilities of programmatic and how it could help your business, find out more here - https://lnkd.in/e99a-NAx

Unpopular opinion – click-through rate isn’t everything. And here's why: Ads with a lower CTR often have a higher conversion rate 📈 It's true that CTR should be a consideration, it just depends at which stage of the journey you're at. If you're higher up the funnel and driving awareness and visits are the priority, then of course it’s a big KPI to optimise towards. When the focus shifts to acquisition, the game changes significantly. There are lots of factors which play a part in your final CPA. Conversion rate is an extremely important metric here, and over the last 12+ years of running paid media campaigns, I’ve spotted a very interesting trend. I'll say it again: Ads with a lower CTR often have a higher conversion rate 📈 It sounds counter-intuitive, but I have done this analysis multiple times over several years. I’m not saying this happens 100% of the time, but I’d wager more than 80% of the time. It’s the rule, not the exception. It’s difficult to nail down the exact reason why. Higher frequency may be a factor - the more times someone views your ad, the more likely they are to convert, but there’s also a larger number of people not interested who won’t click your ad. This could lead to a lower CTR, but a higher conversion rate. The psychology of behaviour created by each individual ad is a consideration, too. Some messaging may resonate very strongly with a smaller cross-section of users, driving fewer clicks but much more action from those that do click. Whatever the reason, I assure you it’s quite common. And I’d rather have a lower CPA than a higher CTR. I’m not telling you to ignore CTR completely. I’m telling you to think about all the different factors that can impact your results, and prioritise the actions that lead you to the lowest CPA. If this resonates with you, learn more about our approach here - https://lnkd.in/e5-7E2Ha