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I spent £36,844 on sales tech last year. Only 15 tools made the cut. Most tools sound good on the landing page. But very few actually make you money. Here’s what earned a permanent spot in our GTM stack — and why 👇 1. Instantly.ai → The engine behind our outbound → Sends thousands of emails/day across alias domains → DFY Google setup saved us 100+ hours and multiple blacklisted domains 2. Hypertide.io → If you're trying to inbox Microsoft/enterprise… this is the cheat code → Azure-based accounts built for high-deliverability 3. Clay → It’s not a spreadsheet tool. It’s an operating system → Enrichment, filtering, routing — all in one place → The brain of every campaign we run 4. Findymail → Still the best for valid emails + now has phone numbers → Natively integrates into Clay — big win 5. Vector 👻 → Reveals anonymous website visitors + ad clickers → We use this to turn ghost traffic into pipeline 6. Canva → Every LinkedIn graphic you’ve seen from me? Built here → No designer. No delay. Just scroll-stopping content 7. Airtable → We built our CRM + reporting on this → Clients, campaigns, lead stages — all in one view 8. Slack → Team ops. Lead alerts. SDR notifications → The only tab that’s always open 9. Calendly → Everyone knows Calendly → But the SMS nudges + pre-call flows = higher show rates 10. Trigify.io → Tracks LinkedIn lurkers in our ICP → Tells us who is interested before they fill out a form 11. Ocean.io → Drop in 20 ideal customers. Get 2,000 more like them → One of the best for building “lookalike” lists 12. Instant Data Scraper → Scrappy tool that pulls data from almost any website → Super useful for niche lead sources 13. ChatGPT → Not just a writing tool → We use it to research ICPs, draft messaging variations, summarize calls, and even write Clay formulas → Basically a strategist with no ego 14. Tella → Lightweight Loom alternative → Clean UI, fast editing, great for async sales videos and LinkedIn content → Makes video creation feel easy 15. Fathom - AI Meeting Assistant → Our AI meeting assistant → Records and summarises every sales call → Auto-captures action points, follow-ups, and sends it to Slack + CRM All of these helped us: → Book more meetings → Lower CAC → Tighten workflows → And build a stack we actually enjoy using My advice? Audit your stack like you audit your team. If it doesn’t earn revenue or reduce friction, cut it. If it does - double down. Were giving away a $100,000 GTM build. Every two weeks. For free. See if you qualify: https://lnkd.in/es9RF49a

Modern outbound is warm-led. (Here’s what that looks like 👇) Most outbound teams still rely on cold lists, static lead databases, and high-volume email blasts. That approach is outdated. The best outbound today doesn’t start with a cold email, it starts with warm intent. Instead of reaching out blindly, modern outbound tracks real buying signals: - who is engaging with your content on LinkedIn - who is visiting your website and researching solutions - who fits your ICP based on firmographic and behavioural data This is how real pipeline is built. In the example below, a deal is won before the first email is even sent. - A prospect engages with content - They search for more information and visit the website - Tools like Trigify.io and Vector 👻 detect these signals - Clay scores and qualifies the lead - Findymail verifies contact details - The lead is routed to the CRM and surfaced for outreach at the right time By the time outreach happens, the prospect already knows who you are. The message isn’t cold, it’s expected. Warm-led outbound doesn’t replace inbound. It makes outbound work better. If your outbound isn’t built around real buying signals, you’re just guessing. Were giving away a $100,000 GTM build. Every two weeks. For free. See if you qualify: https://lnkd.in/es9RF49a

If I were a Founder or C-suite executive at a software company, here’s what I’d share with my GTM team: Cold outbound isn’t about blasting email lists anymore. Here’s a workflow that tracks buyer intent, qualifies leads, and drives better outreach: 1. Track Key Signals: - Off-site buyer intent: Vector 👻 - On-site lead identification: RB2B - Social signals: Trigify.io - Lookalike audiences: Ocean.io + Clay All data integrates into Clay for centralisation. 2. Enrich and Qualify Leads: - Sort and filter data - Identify MX providers - Enrich company profiles - LeadMagic enhances this step by finding and verifying emails and flagging catch-all domains. 3. Activate the Pipeline: - Push qualified leads into: - Email campaigns (Instantly.ai) - SDR call lists (Speak with Joey Gilkey about this) - LinkedIn engagement (HeyReach) 4. Streamline the Sales Process: - Use Calendly for scheduling and automated reminders. - Update CRM workflows with Zapier. - Once a deal is closed, create a lookalike audience around the company to target similar prospects. --- Cold outbound is getting more expensive, but this workflow ensures results. Were giving away a $100,000 GTM build. Every two weeks. For free. See if you qualify: https://lnkd.in/es9RF49a

If I were a Founder or a C-suite executive at a software company, I would send this to my GTM team: This workflow does a lot more than just blast emails. It gives us full visibility across the entire buyer journey, from signal to sales conversation. Here’s what we track: - Off-site intent signals - Website visitor identification - Social engagement on LinkedIn - Lookalike audience targeting To do it, we plug in: Vector 👻 → Ad click tracking RB2B → ID visitors on key website pages Trigify.io → monitor LinkedIn post engagement Common Room → Multi-layers of intent Ocean.io + Clay → build lookalikes based on ideal customers Everything flows directly into Clay, where the data is enriched and filtered in real time: - Lead qualification filters - MX record checks - Company-level enrichment - Signal validation For email verification and enrichment, LeadMagic is a go-to: - Finds emails - Flags catch-alls -Verifies accuracy For phone data we use FullEnrich + TitanX - Sources emails - Checks validity Once leads are qualified, we activate them: - Add to email sequences - Push to SDR call lists - Trigger LinkedIn workflows - This is the point where the calendar starts to fill up. Once meetings are booked, we: Use Calendly for scheduling Send automated reminders (email + SMS) Keep data flowing with Zapier syncing key CRM fields And when deals close? We loop it back: Build Lookalike audiences around closed-won accounts Run targeted paid campaigns to repeat the process --- Winning with cold outbound is actually getting more expensive P.S. Were giving away a $100,000 Full GTM build. Every two weeks. For free. See if you qualify: https://lnkd.in/e7XEhMPU

Before you ask your CMO for more Inbound leads Take a look at this... What does a modern outbound engine actually look like? Here’s the system we install for clients end-to-end: 1. Demand comes first. You can’t capture interest if there’s no interest to begin with. So we help clients build awareness and trust before asking for anything. → Clear LinkedIn profiles → Targeted ICP content (founder-led or team-wide) → Daily engagement with decision-makers → Sharing useful insights, not fluff This is the highest ROI way to warm a market. 2. Capture signals ( automatically.) Trying to do this manually? You’ll miss everything. Instead, we track key signals across: → Ad clicks (Vector 👻 = top performer here) → LinkedIn likes/comments (Trigify.io pulls this daily) → Website visitors (Vector 👻 + RB2B = strong combo) This tells us who’s interested even if they haven’t filled in a form. 3. Enrich + qualify every signal. Most signals are noisy. That’s why we run everything through Clay: → Filter out weak fits → Enrich with job titles, company info, tech stack → Use tools like Findymail & Prospeo.io to get verified emails and phone numbers → Score your TAM and stack signals with BirdDog (coolest tool i've seen in a while) This gives us the cleanest possible data to act upon 4. Route to the right conversion flow. → Got SDRs? Push to Slack or CRM in real-time. (best option) → Running lean? Auto-add leads to Instantly.ai campaigns. ( a great tool we use is Trellus (YC W22) to call directly from Clay as an embedded solution) Every lead ends up in the right place, fast. 5. Book calls + close deals. → Book calls within 7 days to increase shows → Use Calendly’s pre-call flows to confirm and remind → Use send.co to track who’s involved and what they’ve seen → Have a great offer ;) Nothing fancy just a tight system that works. This is how modern GTM teams generate consistent pipeline. It’s not just about emails or calls. Want this set up for your team? You know where to find me. (Cough. cough... we are actually running a 7 day FREE campaign in December - shoot me a DM to get started)

I speak to so many companies with bloated tech stacks that eat into their budget every year. $20k on this... $30k on that All for tools that sit underutilised and ignored by reps. Here's what I know. Reps don't want more tools. They want simplicity. They want to log on each day, and execute on workflows that make sense and ultimately - make them money. So how do we do that? 1. Elite revops: - Map your TAM and enrich every persona in your market with the best data on the market (it's worths splashing a bit of cash on this) - If you're prospecting in the US, use a tool like TitanX to rank your data so your reps can be more efficient and have more conversations. 2. Decide a simple cadence - You sell HR software, you don't need a 43 step special ops delta force extraction plan. - Call up each segment, connect with them on Linkedin and if needs be send an email 3. Use a good dialer - The tool a rep is most engaged with is their dialer (or should be anyway). - Get a good dialer like Trellus (YC W22) and make calling enjoyable. 4. Create battle cards for each persona / segment - Have an elevator pitch and discovery matrix for each persona we've segmented from your ICP. - This removes any mental burden from the rep, they just need to speak and then listen. --- CRO's, VP of sales; You can do this with 4-5 tools, keep a bunch of budget, keep headcount low and then have a much bigger ROI on your quota ;) Everyone loves the guy who cuts cost and generates more revenue. Looks good on the CV and you'll want to refer us to all your friends.