Academy Inc.

Want comments like that on your ads? The kind that stop the scroll, spark conversation, and actually entertain? That’s what happens when you trade generic creative for social-first storytelling. We don’t just run ads — we create content people choose to watch.

We went balds to the wall with Tinder Canada.🧑🦲 ....And this might be one of the most fun campaigns we’ve ever been a part of. Baldies took a cultural moment, a surprising dating insight and Tinder’s brand platform, and turned it into something people could actually experience. And it got wonderfully ridiculous. Huge thanks to Caitlin Benn, Tinder, the Academy Inc. team , and all the creators, partners and crew who brought this one to life. Full story below 👇

We built a 24-hour milk café in Toronto... and it blew up. 🥛 Café Milk O’Clock was the latest thing we dreamed up together with Dairy Farmers of Ontario, and it’s a perfect example of something we believe deeply at Academy Inc. we’re social-first, not social-only. In a world of infinite digital content, real-world experiences are becoming more valuable, not less. Create something people genuinely want to experience IRL, and social becomes the accelerator. The experience creates content. The content creates FOMO. The FOMO brings more people into the experience. Very proud of what the whole Dairy Farmers of Ontario + Academy team built together here. Sometimes the best social content starts off social. 🥛 #SocialFirst #ExperientialMarketing #BrandMarketing #MilkUP #MadeByAcademy

Porter’s Little Things Blind Boxes sold out in just **53 hours**. 🤯 For Porter’s 20th birthday, we took the details people already love about flying Porter and literally made them little. The bigger idea: brand assets don’t have to stay in advertising. They can become things people actually want to own. #PorterAirlines #TheLittleThings #BrandBuilding

Finally got around to making a video on one of my favourite case studies for Academy Inc. We helped Shokz turn a single production shoot into hundreds of personalized ads, increasing ROAS by 168%. The biggest unlock wasn't a clever ad or a media trick. It was building a creative system that made it fast and cost-effective to create, test and refresh content at scale. I think the brands that win over the next decade won't be the ones making the best individual campaigns. They'll be the ones building the best creative systems.

The best influencers aren't interesting because they're influencers. They're influencers because they're interesting. That's a subtle distinction, but it changes everything about who you cast and why people pay attention.