40rty | Agentic Commerce ads

“So you reckon websites (the way they are today) will fundamentally change?” That was the question I got asked in a thread with some of the brightest minds in the industry, Tim Richardson i'm talking on you. It’s something I’ve been speaking about a lot lately, so I figured it’s a good time to share how I see things unfolding for the WWW in the AI era. Most of the web today is powered by CMS thinking: You create content → you pour it into templates → users browse whatever static layout you designed. Presenting: The AMS world (Agent Management System)- that logic flips. Every pixel has a brain 🧠, An AMS doesn’t just “show a page”. It: Takes an intent (“help a dad flying with his kids find a durable carry-on under $300 for weekly trips”). Uses content as context (products, reviews, UGC, FAQs, policies, articles, spec) Composes a layout on the fly - sections, order, copy, filters, CTAs - all as a visual answer to that specific intent. The UI stops being a static brochure and becomes a living interface between intent, data, and brand rules. Same catalog, infinite layouts - each one purpose-built for the context it serves. That’s the direction we’re building towards with 40RTY.ai: Helping brands move from a CMS that represent a static view to an AMS where every pixel is agentic, context-aware, and working to satisfy intent. In the next posts in this thread I’ll break down what this looks like in practice and what needs to change in your catalog, metadata, and design to be AMS-ready. A link to the thread in the first comment.

Do AI agents have personas? Spoiler: not the way we think about them. I spent this week explaining this to an agency partner. For two decades, digital strategy was built around human personas. We could map their psychology, their motivations, and their journey. Now we’re entering a world where the “user” might be an LLM. And this user is not browsing your site. It’s not following your funnel. It’s not influenced by your branding or UX. It’s doing something totally different: A. It’s reasoning on top of your content. B. It’s filtering by memory context. C. It’s ranking your catalog based on intent. For that we released the "AgentIQ Benchmark Report". So do agents have personas? Not like humans do, their “persona” is derived from two things: 1️⃣ The memory context they hold about their user 2️⃣ The system prompt that defines how they should behave Satisfy the system-prompt instructions with clean, structured, and intent-ready catalog data - Want to get a free 40RTY.ai audit of your catalog? Comment "AUDIT ME" and get it over email. That’s it. That’s the playing field right now. The question isn’t “Who is our buyer persona?” anymore. The brands who adapt to this shift - and optimize for the agent, not the human - will dominate the next era of discovery. In the image: an Agent getting ready to shop choosing his buyer persona for today.

Black Friday is close. You can still be ready. AgentIQ autopilot builds your first agent listings, separate from your website.

63% of Black Friday shoppers are likely to use AI. They will ask it for deals, price drops and comparisons. Will it find you?

AI is introducing shoppers to new brands. 38% of AI shoppers have bought from one. Make sure AI can find yours.

When AI gets it wrong, 65% walk away. Some buy from a competitor. Some buy nothing. Check your product data before Black Friday.