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📊 Amazon bidding shouldn't be about setting a bid and hoping for the best. The brands that consistently outperform are the ones that treat bid management as an ongoing strategy, balancing visibility, efficiency and profitability across their campaigns. From adjusting bids based on keyword and placement performance to separating B2B and B2C strategies, there are multiple levers that can help make every advertising pound work harder. Our latest blog explores the key principles behind effective Amazon bid management, including campaign segmentation, dynamic bidding, automation, dayparting and the often-overlooked opportunity within Amazon Business. 🔗 Read the full blog by Tripti Yadav, the Account & Performance Marketing Manager at 17VERDE here: https://lnkd.in/esCxDBqN #AmazonAds #AmazonPPC #BidManagement #AmazonStrategy #Ecommerce #17VERDE

The best salesperson your business has may not even work for you. It might be your existing clients. The most powerful client acquisition strategy isn't advertising. It's recommendation. Over the years, I've learned that the best business opportunities rarely come from cold outreach, paid ads, or complicated marketing funnels. They come from people talking. A client recommending you to a colleague. A contact mentioning your name in a meeting or group chat you're not in. A partner introducing you because they trust you'll do a good job. Referrals carry something that no marketing campaign can buy instantly: credibility. When someone recommends your business, they're effectively putting their own reputation on the line. That's why referral opportunities often start with higher levels of trust, shorter sales cycles, and stronger long-term relationships. At 17VERDE, many of our most successful client relationships have started with a simple introduction from an existing client or industry connection. We're incredibly grateful for every recommendation we receive because we know it has been earned through delivering results. It serves as a reminder that while it's important to invest in sales and marketing, it's equally important to invest in existing client relationships. Happy clients don't just stay. They advocate. So here's a question: How much of your new business comes from referrals, and what are you doing to encourage more of them? I'd be interested to hear your experiences in the comments. #BusinessGrowth #Leadership #ClientAcquisition #Referrals #BusinessDevelopment #Trust #Amazon #Ecommerce #17Verde

📱 When a new product launches, does it create new demand, or simply redistribute existing sales? Our latest Amazon.co.uk data raises an interesting question. The Apple #iPhone 17 256GB leads the products analysed with nearly £3m in estimated revenue, while the iPhone 17 Pro generated around £2.28m. Together, they represent more than 46% of the revenue in the dataset. Meanwhile, renewed iPhone 14 and 15 models generated a combined £2.29m, showing that older versions remain highly relevant. The new #iPhone18 Pro is already achieving strong organic visibility, despite no attributed revenue yet. But will it create incremental demand, or take sales from existing models? This debate extends far beyond smartphones. It applies to new flavours, pack sizes, formulations, seasonal editions, premium versions and product upgrades across grocery, beauty, appliances, supplements and almost every other category. A launch may attract attention, but it can also: • Cannibalise an existing bestseller • Fragment reviews and advertising • Complicate forecasting and stockholding • Make the previous version look better value Success should not be measured solely by the new ASIN’s sales. Brands should assess total portfolio growth, new customer acquisition, profitability and how demand shifts across the range. Is your new product genuinely growing the category, or dividing existing demand between more products? #17Verde #Amazon #iPhone #Apple #AmazonUK #MarketplaceStrategy #ProductLaunch #NPD #AmazonVendor

Recommerce is no longer a niche opportunity on Amazon.co.uk. It is rapidly becoming mainstream. The latest Amazon Second Chance Deal Days highlighted the growing consumer appetite for returned, refurbished and pre-owned products. In 2025, UK customers saved more than £95 million by purchasing second-hand products through Amazon, while second-hand sales across Europe exceeded £1.7 billion. Amazon now offers more than 30 million returned and refurbished products in the UK, with customers typically saving around 20% compared with buying the equivalent product new. This is not simply about consumers looking for lower prices. It reflects several wider changes: ♻️ Greater awareness of sustainability 💷 Increased demand for value 📦 More sophisticated management of returned inventory 🔧 Growing confidence in refurbished products 🛍️ A shift in perceptions around buying second-hand For brands selling through Amazon.co.uk, there is an important strategic question: What happens to your products after they are returned? Returns should not automatically be viewed as lost revenue. With the right inspection, grading, repair and resale strategy, some returned inventory can generate a second sale rather than becoming a complete write-off. However, brands must also consider the impact on pricing, channel conflict, Buy Box performance and customer perception. Recommerce needs to be actively managed, not simply allowed to happen around the brand. The brands that succeed will be those that treat returns recovery as part of their commercial strategy, rather than merely an operational problem. Is recommerce already part of your Amazon strategy, or is it still an untapped opportunity? #AmazonUK #Recommerce #AmazonVendor #AmazonSeller #VendorCentral #SellerCentral #Sustainability #EcommerceStrategy #ReturnsManagement #17Verde

Buying a brand or business that sells on Amazon? Make sure you know exactly what you’re acquiring. An Amazon Seller or Vendor account can represent a significant part of a company’s value, but it can also conceal operational, financial and compliance risks. Before completing the deal, buyers need to understand: 🔎 Is the reported revenue and profitability accurate? 🔎 Are all digital assets, catalogue rights and advertising accounts included? 🔎 Are there unresolved policy, compliance or chargeback risks? 🔎 Can the Amazon operation transition without disrupting sales? 17VERDE supports brands, investors, private equity firms and aggregators with specialist Amazon due diligence, asset auditing, transfer management and post-acquisition stabilisation. Protect your investment and know exactly what you’re buying. Find out how we can support your next acquisition: https://lnkd.in/e5anxVWZ #AmazonAcquisition #MergersAndAcquisitions #PrivateEquity #DueDiligence #AmazonSeller #AmazonVendor #17Verde

Changing an EAN on Amazon? Here's how to minimise the damage. One of the more painful challenges brands face on Amazon is when a product's EAN/GTIN needs to change. Whether it's due to a packaging update, a manufacturer change, a compliance requirement, or a product refresh, a new EAN often means a new ASIN. Unfortunately, Amazon doesn't always make the transition easy. The biggest risk? 👉 Losing years of ranking history, reviews, conversion signals and organic traffic tied to the original ASIN. While there's no magic button that transfers all authority from one ASIN to another, there are ways to protect as much traffic as possible. Here's what I typically recommend: ✅ Keep the old ASIN active where possible If inventory remains available, avoid immediately suppressing or deleting the original listing. The existing ASIN may still rank for valuable keywords and attract traffic. ✅ Build a strong variation relationship Where Amazon policy allows, creating a parent-child relationship can help customers navigate between products and consolidate the customer experience. ✅ Update branded content Review A+ Content, Store pages, Brand Follow campaigns, Sponsored Brand destinations, external media and any QR codes that may still point to the legacy ASIN. ✅ Use inventory strategically If stock remains on the old ASIN, consider how inventory depletion and advertising spend can be managed during the migration period rather than executing a hard switch. ✅ Drive customers to the replacement ASIN Sponsored Products, Sponsored Brands and Amazon Store placements can help introduce the new ASIN to Amazon's algorithm faster and accelerate ranking growth. ✅ Monitor search term migration Track keyword rankings for both listings. Some terms may transfer naturally through customer behaviour, while others may require targeted advertising support. ✅ Request catalogue support where justified In some situations, Amazon Seller Support or Brand Registry support may be able to assist if the EAN change is administrative rather than a genuine product change. Results vary, but it's worth investigating before launching a completely new ASIN. The reality is that an EAN change is rarely just a catalogue update. It's often an SEO migration project. The brands that perform best are the ones that treat it like a website migration: carefully planned, data-driven and focused on preserving as much customer traffic as possible. I've seen businesses lose significant organic visibility by simply replacing a listing overnight. I've also seen brands retain much of their momentum by managing the transition methodically over several weeks. Have you ever had to migrate an Amazon listing to a new EAN or ASIN? What worked (or didn't work) for you? Get in touch with 17VERDE if you are facing this issue and need support in getting right. #Amazon #AmazonSeller #AmazonFBA #eCommerce #Marketplace #AmazonSEO #BrandRegistry #RetailMedia #DigitalCommerce #AmazonUK #17verde