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Cinema 4D and Redshift power visual effects across movies, games, and architecture. The business model behind them needed to keep pace. CTO Philip Losch explains how combining identity management with entitlements let Maxon move to a subscription model and give customers access to trials on real projects, driving considerable revenue growth along the way. 🚀 Licensing isn't just a technical decision, it's a revenue lever. #SoftwareLicensing #ISV #SoftwareMonetization #CustomerStory

Sometimes the best product research is being a customer yourself. Greyscalegorilla's team first encountered 10Duke as users of another product, and the experience was seamless enough that they decided to look into it for their own licensing. Integration with their tech team was simple, and the result let them think bigger about what they could build next. A good licensing experience doesn't just solve a problem. It becomes a reason other software companies choose you too.

Hardware dongles. Annual renewals. Resupplying customers by mail. That was licensing at NedGraphics. President Frank Maeder explains the friction this created for a company whose customers include designers and factories working around the world, some with limited internet access. Since moving off hardware-based licensing, NedGraphics has seen fewer support tickets and less friction at renewal time. If your product still relies on physical keys or dongles, it might be time to rethink that.

"We'll just build our own licensing." Sound familiar? 🧐 The costs you saved turned into the roadmap you lost. 👉 https://www.10duke.com/

Retire the dongle ⛔️ Identity-based licensing replaces legacy hardware. Provision, control and revoke access from the cloud. Try 10Duke.

Stop Building Licensing, Start Growing Revenue. Learn how in this free guide.