Sanity

Organizations modeled in the Forrester Total Economic Impact Study eliminated $239k in costs by consolidating on one content platform. Same team. 272% ROI. Payback in under 6 months.

Show up when AI shopping agents recommend products like yours. Sanity structures your catalog so agents can actually query it, no vector copy, no stale data.

I got to build a sandbox for our company’s AI agents to run around with scissors in. Over 300 of my colleagues built their own agents at our all-hands hackathon in Portugal. All the agents live behind @s in Slack. You ask it something, and it figures out which agent should pick it up. No need to remember who does what, and no need to deal with infra, Slack apps, webhooks or tokens every time you want to make a new one We had people building everything from Tamagotchis named after me, which would randomly turn up in Slack to tell everyone I was hungry and ask for food and pets, to more useful agents. One of them even found the root cause of an incident we managed to set off during the hackathon 🫠 @s has been a fun one to build, and because it’s just for m̵e̵, I mean us, I could live on the bleeding edge of frameworks and tech. Even got to use TypeSafe AI Jev for routing! Nowadays I work on Sanity Context, so a lot of this was also getting to use what our team has been building. Seeing teammates put their docs and knowledge into Knowledge Bases, then spin up agents for things they do over and over, has been really cool. And with Context Insights, we have observability into how those conversations actually went. My favourite thing about it is the collaborative aspect: being able to have a convo with your colleagues, and then just calling for your little helper to pick up where you left off. if your agent is missing a tool, you can just ask it to build one and open a PR. Or just ask it to tweak its own b̵r̵a̵i̵n̵ instructions. We wrote about how it works here: https://lnkd.in/e3M2iymU

A new page at Sigma used to take two weeks. Now 40 BDRs build their own in about five minutes with the same five-person marketing team.

The teams winning with AI don't start with strategy. They start by eliminating one expensive content chore - then measure it. Complex Networks automated 80 hours a month with 60 lines of code. Here's the framework.

Stage a full launch, preview it, push it live as one release.