Descript

Programmatic video editing API for platform teams. Embed AI-powered transcription, editing, and export into your product. No infrastructure to manage. Request early access.

I can’t believe I still need to say this in 2025… People who work in social shouldn’t be expected to wear every hat. Not everyone is a natural on camera. Not everyone is fluent in every editing platform. And not everyone can crank out content every single week. It’s exhausting and the more we hold social media managers to that standard, the less space we give them to grow in the areas they actually want to specialize in. Because let’s face it. You can’t become an expert in everything. No one can. Which is why when we find something that makes even one part of the job easier, we cling to it. And this is exactly how I felt when I tested out Descript, a video and audio editing platform with some insanely powerful AI features 🙂↕️ Studio-level sound without stepping foot in a studio (goodbye mini mic). Filler words removed in a single click. And the ability to move your script around like a Google Doc to shape the exact video you want. It’s perfect for your next talking head video. Give yourself your time back here: https://lnkd.in/gMcaNQ8Z #DescriptPartner

There’s me on LinkedIn 👔 …and then there’s me in real life 😅 No matter how many videos I record, I still trip over my words, lose my train of thought, and need way too much editing (sorry, Emily Liu 👀). But my new favourite AI tool is Descript’s Underlord editor — because it's rescued me...from myself. Now, I can even create and edit my own videos easily as Underlord helps... 👉 Write scripts 👉 Add b-roll 👉 Edit easily (with natural language) ...Which means fewer bloopers for Emily and more time for her to focus on the good stuff. So here’s me — figuring out how to make my real persona just as polished as my LinkedIn one but with a little help from Descript. And if I can do it, so can you! Try it for yourself - https://lnkd.in/eHV_r8ut

I bought a Sony camera to start creating video content. Spent $2,000. Set up my whole studio. Hit record. Then realized I had no idea how to edit. Here's the thing: I'm a founder. I know video is the best way to engage on social media. The algorithm rewards it. My audience wants it. I even invested in the equipment. But I don't have editing skills. And I definitely don't have time to spend 8 hours learning Premiere Pro. I need to build my business, not become a videographer. So I looked for a solution. Not another timeline editor. Those are built for professionals. I needed something that could do the heavy lifting for me. That's when I found Descript's Underlord AI co-editor. I can talk to it in natural language. Here's what happened: I recorded an 8-minute take. Rambling. Pauses. Filler words everywhere. Then I gave Underlord one prompt: "Turn this into a 90-second LinkedIn video. Remove the weak parts, keep the best points, make it punchy." It didn't just cut. It made decisions: - Removed my awkward intro - Found the three strongest points - Structured them logically - Cut all the ums and pauses - Suggested where to add text overlays 10 minutes total. Not 4 hours. I'm not trying to become a video editor. I'm using AI to handle the technical stuff while I focus on the message. This is video creation for people who aren't video creators. If you're like me and need help with video editing, try Descript here and thank me later > https://lnkd.in/dfDFdTVy

After five years in the creator economy, I realized that the how matters just as much as the what. How we collaborate, how we repurpose content, how we communicate our value… that’s creator etiquette. I’m thrilled to share that I’m partnering with Descript to launch my new series, Creator Etiquette, where I’ll be breaking down what to do (and what not to do) in the creator world from pitching to publishing, with empathy, strategy, and transparency. The best part is that I’m producing it all myself thanks to Descript. It’s wild to me that one tool lets me script, record, edit, caption, and publish all in one place. Descript isn’t about replacing video editors or producers, it’s about giving creators and marketers their time back, freeing us to focus on what really matters which is our value and message. ✨ In this series, I’ll be using Descript to help me: → Repurpose key creator tips into short-form educational clips → Record and clean up my talking head videos in minutes (thanks, Studio Sound!) → Automatically remove filler words (so yes, goodbye “ums”) → Create branded, captioned content without opening six other apps And at this point you know that I believe creators aren’t just posting online… creators are business owners and mastering tools like this means working smarter, not harder. 🔗 Try Descript yourself: https://lnkd.in/esWNCffy #Descript #CreatorEconomy #CreatorEtiquette #ContentMarketing #VideoEditing #itsgigirobinson #hostsofinfluence #partner

Editing used to take me HOURS 😅 …AI is fabulous when you know how to use it to make your life better. I’ve never loved video editing. Which made my content creation process so much slower, because I am so particular about quality. So when Underlord, Descript’s new AI co-editor started editing my videos exactly how I would have done it (only faster), I was sold. It finds the best moments, trims the fluff, and adds captions within seconds. No hours of editing needed. You can get access here → https://lnkd.in/dfhurQWZ You’ll know what I mean when you try it. PS: how fun is this #AD ?! I loved making this video.