ButtonShift

This is truly special. I still clearly remember "content surfing" through copies of PCQuest at those small, decorated book stalls at railway stations (especially Vizag!) back in the late 90s. ₹100 was a big deal then, but getting a glance at the magazine before boarding a train was a ritual. PCQuest was the window to the emerging Dot Com boom when I was still in college. Little did I imagine that decades later, the journey would lead me to this. ButtonShift being featured by the very publication that shaped my early understanding of tech industry! It feels great that PCQuest has covered what we are doing here. A huge thank you to journalist Ashok Pandey for interviewing me and for so perfectly wording and articulating the vision behind ButtonShift. Read the full article on ButtonShift here! https://lnkd.in/gw5bAcp7 #PCQuest #ButtonShift #StartupJourney #Gratitude #IndianTech

My latest piece is out! I've been thinking a lot about the biggest headache for India's creative teams and creators. How do we keep up with the insane demand for fast, high-quality content without breaking the bank or burning out? Global SaaS tools are often too expensive and too complicated for the scale of the Indian market. The real opportunity is in building localized solutions for - Budget-Friendly Speed - Zero-Friction Workflows - Smarter Video Collaboration (S/o to innovators like ButtonShift tackling this!) If you're in the creator economy or building B2B SaaS in India, give this a quick read. We need tools built for our scale and speed. https://lnkd.in/gfyT4T6y #IndiaSaaS #CreatorEconomy #MarTech #StartupIndia #ButtonShift CIOandLeader

My interview with TechGraph on Visual Workflow Intelligence is now live! We discuss how ButtonShift unifies fragmented creative, marketing, and product systems using the principle of 'Consolidation' without 'Replacement'. The ultimate goal? Moving beyond bottleneck detection to building self-correcting, adaptive workflows. Check it out! 👇 https://lnkd.in/gQiMC8fq #CreativeOps #WorkflowAutomation #VisualIntelligence #ButtonShift #MarTech

Announcement Everyone!!! Kudos to Rashmi M, Co-Founder of ButtonShift on winning the Digital Women Awards at India’s most prestigious platforms celebrating exceptional women leaders and digital innovators - SheThePeople.TV. This was Presented by IDFC FIRST Bank, and hosted in partnership with the Government of Telangana, and supported by the Government of India’s AI Impact Mission, the Digital Women Awards & Summit 2025 saw a vibrant celebration of women-led innovation and leadership. https://lnkd.in/g7m8fJ4P

Creative teams bring ideas to life, but messy feedback and slow approvals can really slow things down! In this film, follow along as a team moves from scattered tools, endless back-and-forth, and chaotic feedback to a seamless, easy-to-manage creative workflow. Get your creative work done, the ButtonShift way https://buttonshift.com/ #buttonshift #creativeprocess #designers #creativeteam #trending #creators #videoeditor

Give precise, timecoded feedback that removes guesswork and speeds up approvals. Buttonshift helps teams deliver cleaner edits in fewer rounds.