BrandBastion

Only a small share of brands manage comments on paid social. Harvard just measured what that costs: 48% lower ROAS and 47% fewer purchases at the same spend as identical campaigns with moderation.

You A/B test creative, audiences, and bids. When did you last test your comment section? A new Harvard study found 48% higher ROAS and 47% more purchases at the same spend when comments were moderated.

The Harvard comment moderation study everyone in paid social is talking about. We recapped it for marketers who don't have time for the full paper: 📈 +48% ROAS 📊 +16% conversion 🔬 6 studies, 2 in the field

Same ads. Same audience. Same budget. Different comment section. Harvard proves the impact of moderating your ad comments: 📈 +48% ROAS 📊 +54% conversion rate 🛒 +47% purchases

Harvard just measured what leaving harmful comments under your ads costs: 📈 +48% ROAS on Instagram and Facebook 📊 +16% conversion on Trustpilot 🔬 2 field experiments, 4 lab experiments

Buying intent is hiding in your comments every day 💬. Spot high-intent conversations faster and turn them into conversions with on-brand, post-aware, accurate replies grounded in your site.