Vibe.co

Instagram launched long-form video today 📺 Disney is doing short form. Nobody is selling formats anymore... They’re selling time Instagram calls it “Features.” Up to 8 clips in the feed, each one a door to the full video But the real news is the shape. Horizontal is coming to Instagram. Turns out the TV was right all along 🙃 The ad you shoot for that screen is already a TV ad. “We don’t have TV creative” just stopped being an excuse 🎬 So the industry will tell you: Follow the minutes. Buy where people watch. Beautiful story but......Incomplete. 15 minutes with a creator 📱 15 minutes with Netflix 🍿 15 minutes with a live game 🏈 Same number on the chart. Not the same value. Attention is what you buy. Effectiveness is what you’re paid for 💰 Not “where are people watching?” But “what happens after they watch?” -Know which placement ran -Measure the lift you actually caused -Prove it in your MMP, your MMM, with a holdout Everyone is selling time. The winners will sell what it’s worth 🤜💥🤛 #CTV #Incrementality

Boomer recruiter interviewing AI-pilled growth marketer

would you hire him? can’t make a pivot table. barely knows how to build a CTV report. but he knows how to prompt Vibe.co's Agent.

As we head into the ecom olympics.. I'm testing Vibe.co to find net new customers with Paid Social level targeting, on TV. No minimums, no contracts, full measurement built in. If you're a marketer or growth lead planning your Q4 push, this is worth a look. Vibe.co

The growth marketing job in 2026 looks very different from just a year ago. 😎 The growth stack tells part of the story. 𝗕𝗲𝗳𝗼𝗿𝗲: • SEO research in Semrush, Ahrefs and Moz. • Outbound in Outreach and Salesloft. • Paid ads mostly on Meta and Google. • CMS in WordPress, Prismic and Contentful. • Reporting in Excel, Looker and Tableau. • Automation in Zapier. 𝗡𝗼𝘄: • SEO and AEO across ChatGPT, Claude, Gemini and Perplexity, with AirOps powering execution. • Multichannel outbound in Instantly.ai, lemlist and HeyReach. • More paid channels, from LinkedIn and Reddit to connected TV through Vibe.co. • Websites built with Webflow, Framer and Vercel, with agents connected through MCP. • Attribution and analytics in HockeyStack, Fibbler and PostHog. • Workflows connected through Clay, n8n and AirOps. But the bigger shift is how much one person can build. A Monday morning idea can become a live experiment that afternoon. • Research a market. • Build and enrich a contact list. • Ship a dynamic landing page. • Create personalized ads. • Launch, measure and iterate. Work that used to require several handoffs can now happen in one workflow or through an agent. I’m figuring out what this looks like at AirOps. Connecting AEO strategy to execution. Building workflows and agents. Learning as much as I’m shipping. The tools make execution faster. They also put more of the decisions on you. Who is audience? What is pain point? Which offer? Where to reach them? What’s worth scaling? Being great at a channel still matters. The edge is connecting research, data, context, creative, distribution and measurement into a system that works. Build the growth engine. Then make it faster, leaner and more defensible. Which tool has changed how you work the most?

Northbeam has tracked spend across 300+ ad/marketing channels this year alone. I pulled year over year spend growth for H1 2026 vs H1 2025 and filtered to emerging platforms (under $100M in tracked spend) to see where brands are actually shifting budget. Here's what the data shows: 📺 Vibe.co: +1,900% ✉️ PostPilot: +502% 🤝 impact.com: +149% 👻 Snapchat for Business: +91% 📡 MNTN: +29% 📬 LiveIntent, a Zeta Global Company: +25% A few things stand out to me: CTV is the clear winner. Vibe and MNTN both growing while brands hunt for scale outside of Meta. Affiliate is quietly having a moment. Impact nearly 2.5x'd YoY. And Snapchat might be the sleeper. Fewer brands are spending there, but the ones that stayed are spending a lot more.... Check it out 👇