The Data Appeal Company

🏛️ How is cultural tourism in Italy changing? In our latest report with Mabrian Technologies Official, we mapped the trends reshaping the way people travel when exploring the cultural soul of Italy. What we discovered can be an important reference point for DMOs and industry professionals looking to better understand the forces driving cultural tourism in Italy and the future of this vital sector. Download it for free: https://lnkd.in/dfDUGkaS 🗣️ Federica Amati

🇨🇦 Il Canada conferma il suo valore come mercato long-haul di grande valore per l’Europa. Secondo il nuovo studio di Data Appeal e Mabrian, questo mercato rappresenta una fonte strategica di domanda al di fuori dei mesi estivi di punta, in particolare durante la stagione intermedia. Ma quali sono le caratteristiche e le preferenze dei viaggiatori canadesi? E come possono operatori e DMO europee sfruttare queste informazioni per bilanciare i flussi turistici e ridurre la pressione nei periodi di picco? Scarica l'analisi completa!

🇨🇦 Canada confirms itself as a high-value long-haul market for Europe. According to a new study by Data Appeal and Mabrian, this market represents a strategic source of demand beyond Europe’s peak summer months, particularly during the shoulder season. But what exactly drives Canadian travellers, and how can European operators and DMOs use these insights to capture demand more effectively and ease pressure during peak periods? Download the full analysis!

Today, leisure travel revolves around two essential dimensions: #culture and #nature. Not just categories of activity — but the lens through which travellers choose, explore, and connect with a destination. The USA is a perfect case in point. Our new analysis with Mabrian Technologies Official of the U.S. market for online experiences and activities highlights the key role that cultural activities and outdoor adventures play in shaping destination positioning and driving travel across different states. Learn more: https://lnkd.in/d5hFR4dC

Oggi, il turismo leisure ruota attorno a due dimensioni essenziali: #cultura e #natura. Non semplici categorie di attività, ma la chiave attraverso cui i viaggiatori scelgono, esplorano e vivono una destinazione. Gli Stati Uniti ne sono l'esempio perfetto. La nostro nuova analisi con Mabrian Technologies Official sul mercato statunitense delle esperienze e delle attività online racconta quanto le attività culturali e le esperienze all'aria aperta siano decisive nel definire l'identità di una destinazione e nel muovere i flussi di viaggio tra i diversi Stati. Leggi qui: https://lnkd.in/dxnS-uEA

Every destination has its own unique identity. But how well does this identity really match what visitors and residents perceive? In our latest webinar with Visit Sacramento, Sonya Bradley shared how the city uses data to shape its identity, turn insights into practical strategies, and uncover new opportunities for growth. Thanks to data-driven insights, Sacramento can make more informed decisions, run campaigns with purpose, and deliver authentic experiences based on real evidence rather than assumptions.