Supergood

A tribute to DDB, the standard they set, and the legend that started it all. With news that DDB will be closing its doors, along with other industry titans FCB and Mullen, the industry is feeling something larger than a headline, a reminder that even the greats can be outpaced by change. And with half of our leadership team having spent years with DDB in the past the news hits a personal note. So, with love and admiration for all the people who made DDB one of the great creative agencies of all time, we asked ourselves: If Bernbach could see today’s AI era — the mergers, the layoffs, the panic and possibility — what would he say now? #Advertising #AI #CreativeIndustry #AgencyLife #Innovation #AIinMarketing #FutureOfWork #DDB #MarketingLeadership

Most CMOs have run an AI pilot by now, maybe it generated social copy or sped up research. But turning those experiments into actual business growth? That's where the gap gets real. That's why Supergood is launching Super Unfiltered, candid conversations about the practical applications of AI that the industry needs but isn't having. Honest talk with leaders in the trenches who are testing, failing, and building the playbooks that will define what marketing becomes next. In the intro episode, John, Michael, bob, and elana sit down to talk about why now is the moment to say the quiet parts out loud. We unpack the industry's identity crisis, the margin squeeze agencies have been fighting for years, and what it means to lead creative teams when nobody agrees what "creative" even means anymore. Next up: Carole Irgang (who built PepsiCo's first AI marketing platform) on turning experiments into growth. Then Taryn Crouthers on moving teams from AI-curious to AI-capable. Because here's the truth: we're four years into building AI-native creative work at Supergood, and the questions clients are asking in private? They're the same questions everyone's asking. So we're opening up the conversation. If you're a marketing leader tired of AI thought leadership that stops at thoughts, this is for you. Listen now: Apple Music: https://lnkd.in/ey-biSAC Spotify: https://lnkd.in/ejeBHxVH #SuperUnfiltered #AIMarketing #MarketingLeadership #Advertising #CMO

Our Chief Strategy Officer Michael Barrett just made ADWEEK's Innovator 50 for leading Supercharger—our patent-pending platform that fuses AI, data, and human creativity across the marketing workflow. The results speak for themselves: 2x faster, 2x more effective for Fortune 500 brands, secure AI environments enterprises actually trust, and the first AI-powered financial services campaign with U.S. Bank. While most agencies are still debating whether AI is a threat or opportunity, we're building infrastructure that makes better work possible. That’s Supergood. Built for change. Designed for marketers who lead it. Full list here: https://lnkd.in/eqQfJtea

As AI takes on routine work, the new premium becomes time itself—freeing space for judgment, taste, and human nuance to lead. Read more:

Good news: as the internet gets filled with more AI crap, those who use it with beautiful craft and surprising ideas will stand out even more.

Carole Irgang joins the Super Unfiltered podcast to dive deep on how AI experimentation and customer data can drive actual growth for brands. Listen here: