Shaman

How much time does your team spend adapting content that already exists? Making global content available is a start. The value comes when local teams can find it, adapt it and reuse it easily, saving time and reducing repeated production work. In this excerpt from our recent webinar with MarketBeam, our CEO Maurice van Leeuwen explores what gets in the way of making content reuse work in practice. What does that look like in your organisation? Our Content Excellence Quick Scan helps you reflect on your current approach and identify opportunities to make content reuse easier. Take the scan → https://lnkd.in/dex93riG #ContentExcellence #PharmaMarketing #ContentReuse

Scaling self-service content takes more than technology. It takes a partnership that helps teams change how they work. Our new Almirall × Shaman case explores how co-creation, hands-on support and user adoption helped enable more agile content production and global-to-local reuse. For Shaman, partnership means working alongside teams to build reusable content structures, support adoption and turn new capabilities into everyday practice. Thank you to Almirall team for the trust and collaboration, and to Lucillia Abbud Marketing for sharing your experience and helping bring this story to life. Discover the approach and results: https://lnkd.in/dGybiPYg Ready to build your own content success story? Let’s explore how Shaman can partner with your team to make it happen. #ContentExcellence #PharmaMarketing #ContentReuse #GlobaltoLocal

Getting content approved is a milestone. Getting value from it is the goal. How do you turn that content into relevant engagement across channels and markets, quickly, consistently and at scale? On 22 October, Maurice van Leeuwen from Shaman and Pushpa Ithal from MarketBeam will come together to tackle exactly that in our joint webinar: From Compliant Content to Confident Engagement: A Life Sciences Playbook We’ll share practical ways to: → get more value from approved content through smarter reuse and activation → reduce friction between content creation, approval and engagement → give local teams greater agility while maintaining the right guardrails → scale consistent engagement across markets and channels If you’re working across content, omnichannel, commercial excellence or digital transformation in life sciences, this conversation is for you. 📅 22 October | Online | Free 🕔 5PM CET | 8AM PST Save your spot: https://lnkd.in/dvCJhXJJ Can’t join live? Don’t worry! Register anyway, and we’ll send you the full webinar replay for later viewing. #LifeSciences #ContentExcellence #Omnichannel #PharmaMarketing

What does pharma content production really cost? For one global life sciences organisation, the answer was significant. Their internal business-case model compared a traditional digital factory approach with self-service content authoring across 10,000+ marketing and approved emails. The model identified: €1.47M in potential production cost difference 48,000+ production days potentially saved But the most interesting part isn’t the headline numbers. It’s why the economics change. The business case looks at what happens when teams move beyond simply outsourcing production and redesign the operating model around reuse, templates, governance and self-service authoring. We’ve turned the full analysis into a 13-page Executive Business Case, including: ➛ the cost model, broken down line by line ➛ the time-to-market model ➛ the mechanisms behind the projected impact ➛ an 8-point framework to benchmark your own content operation ➛ five questions to help you start the business-case conversation internally The organisation has been anonymised for confidentiality, and all figures are based on its own internal calculations and projections rather than independently audited realised savings. Start building the business case for your own content transformation now https://lnkd.in/dsFgUGSe #PharmaMarketing #ContentExcellence #PharmaContent #ContentOperations #DigitalTransformation

How do you turn Content Excellence from a collection of initiatives into an operating model that actually works? On 17 September, join Maurice van Leeuwen, CEO of Shaman, and Jindrich Borovsky, Head of Content Excellence Practice and former MSD leader, for a practical conversation about what it takes to make Content Excellence work in practice. We’ll explore: → Why improvements in one part of the content lifecycle can simply move bottlenecks elsewhere → What prevents modular content and reuse from scaling → How to create the right foundations for AI to deliver meaningful value → How people, processes and technology need to work together → Where pharma organisations should focus next to improve efficiency and scale Drawing on decades of experience across pharma and content operations, Maurice and Jindrich will share practical perspectives on moving from disconnected initiatives towards a connected Content Excellence operating model. This won’t be a presentation packed with slides. It’s a conversation. Bring your questions and challenges. 📅 17 September 🕔 17:00 CEST Can’t join live? Register anyway and we’ll send you the recording.

Your content efforts are sprinting, but your results feel like they’re jogging behind. In this live webinar, you’ll hear from Maurice van Leeuwen (Shaman’s CEO) and Jindrich Borovsky (Content Excellence Lead, ex-MSD) on how you can turn scattered initiatives into a confident, coordinated movement toward Content Excellence that actually scales across brands, markets, and teams—without burning yourself out in the process.