Santander

Mexico remains one of Santander’s most strategic long-term growth markets. Recently named CFO of the Year by IMEF Oficial, Silvina Criado, CFO and Head of Strategy at Santander México, reflects on how Santander combines strategic ambition with operational rigor to capture opportunities across the region. In an uncertain economic environment, navigating change is not about predicting every market shift, but about building an organisation capable of making better decisions every day. Growing in dynamic markets requires three fundamental priorities: ➡️ Focus to prioritize what truly matters ➡️Flexibility to adjust execution when conditions change ➡️ Discipline to stay the course and turn opportunity into results Resilience is not about remaining static. True transformation happens when technology, artificial intelligence, and top talent come together to improve decision-making, respond faster, and build lasting trust with our customers.

🇲🇽 In Veracruz, on Mexico’s Gulf coast, Santander is taking the banking experience to a new level by bringing together personalised service, local tradition and one of the city’s most iconic pleasures: coffee. At this Santander branch, customers can manage their banking while enjoying an aromatic coffee and receiving personalised attention from an advisor, creating a more welcoming and flexible experience designed around them. 🔗Discover more Santander locations worldwide at: https://lnkd.in/ewp2urRE

🎬 In this episode of The Why Series, Borja Oyarzábal, Co-Head of Retail and Commercial Banking, explains why commercial banking is becoming one of Santander’s key growth levers and how we are transforming the business to become an even more relevant partner for our clients. Companies are not defined by their size alone. A small business can have highly sophisticated needs, while a large company may only require simple transactional services. That’s why Santander is moving towards a data-driven model, using client behaviour to better understand what each company really needs. Simplification and scale are key to this transformation. By focusing our resources on what matters most to clients and leveraging our global scale, we can move faster, serve them more effectively and bring together the capabilities they need. 👉 Watch the full video to learn more: https://lnkd.in/dPqCY2mY

Technology opens possibilities. But it is our people who turn them into real transformation. Our latest Santander Innovation Challenge is a great example of that. In this new episode of Voices of Our Transformation, we meet the teams behind the winning projects that use AI to reduce workloads, support better decisions, connect trusted data and accelerate product development. These four projects show what transformation looks like in practice. They are helping us rethink how we work, unlock greater efficiency and create value across the bank. This is exactly the kind of impact we want to generate through our One Transformation. At our Investor Day, we committed to generating more than €1 billion of business value annually from data and AI initiatives by 2028. That is what being an AI-first bank means: combining the best technology with the best talent. We have both and, most importantly, we have the ambition to keep raising the bar. Congratulations to the winners and to everyone who took part, contributing 3,400 ideas from across Santander.

🚀 Today, we’re opening the doors to The Openbank Garage, a new podcast where the people driving innovation across Openbank and Santander share the technology, decisions and ideas transforming the way we bank. Behind every seamless digital experience are teams tackling complex challenges, rethinking how customers interact with their bank, exploring new technologies and turning innovation into real business impact. In the first episode, Nitin Prabhu sits down with Jose Rambla Lop to explore the next generation of customer interactions: how expectations are changing, the rise of conversational AI and what these technologies mean for the future of banking. 🎥 Step inside The Openbank Garage and watch the first episode: https://lnkd.in/ev9wX95C

Supporting small micro-entrepreneurs can help drive an entire nation forward. 🇲🇽💡 Tuiio is Santander México´s financial inclusion initiative, designed to provide micro-loans, essential banking tools and a structured support ecosystem to individuals outside traditional finance. Because female micro-entrepreneurs play a crucial role in local commerce, Tuiio focuses heavily on helping them expand their businesses. Norma Castro Reyes, Executive Director of Financial Inclusion at Santander Mexico, explains that empowering these women with capital not only fosters individual financial independence but also serves as a vital engine for national growth. 🔎 Discover how we support businesses and entrepreneurs with the guidance and financing they need: https://lnkd.in/df4dakyk