#samsales Consulting

I spent $349 to build this sequence. It will book me 8+ meetings in the next 3 weeks. Here’s what it looks like: Day 1: Email - For this sequence we are following up from a hosted event so we will be calling out that it was great to see them and add any conversation notes from the folks at Apollo who attended live and spoke to them. **Goal is to get a reply. Day 1: LinkedIn Connection - with an assumptive note. ex. “Hey {{name}}, looking forward to connecting!” OR no note. (I’ve tested this, no note works pretty well) Day 1: Cold call - the goal is actually to leave a voicemail and reference your email OR the next time you will try to call them. “Ah looks like I missed you, no worries - I shot you an email and will try you again at 2p ET tomorrow. Cheers!” Day 3: Re: Email - Reply in a thread to the previous email adding another line of value (NOTE: we are not jUsT cHecKiNg iN) Day 3: Follow-up call - similar play, voicemail pointing back to le email Day 8: Email: This email should call out a specific value prop based on research of the persona, account and the individual themselves Day 11: Email: This email should call out a differentiator and observation that drives urgency Ex. “Saw you all have 12 open recs for BDRs, usually that means {{xyz business need}} have you considered {{solution adjacent to your problem}}? We helped {{case study}} do the same thing last year if you’d like to learn more about how they got {{desired result}}?” Day 14 Email - **Not a breakup email, you were never together.** But call out the obvi Ex. “Maybe timing is off, or I am missing the mark with my messaging, usually {{persona}} like you need {{value}} prop but perhaps I am missing something. I’ll check back in XX weeks, thanks again for coming to {{name of event}}.” I do this in Apollo Because my targeting is specific + my messaging is dialed in for that target audience, automation is a force multiplier. We set it up before we got the lead list. Plug and play:) I used #samsales Consulting Sequence Playbook for inspo (best $349 I spent this month-- snag it here: https://lnkd.in/e-WsaR8m) If you have any L&D budget, I would encourage any rep looking to level up their sequence game to: 1. Download Apollo for free 2. Use the money you didn’t spent on a tool to buy Sam’s playbook 3. Use them together and book some dang meetings Also if you're a super cool sales manager you should buy this and learn how to help your team build better sequences. Just sayin' 🥸 Shout out to Samantha McKenna + team for helping this marketer hit quota ;) ♻️ Repost if you have a sales pal who needs some sequence inspo

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