Picadeli Group

Today, Greenfood Group becomes Picadeli Group. The new name comes from the business that has shaped us the most. It also says a lot about where we're heading. What began as an idea in Sweden has grown into Europe's leading healthy fast-food business. Around 2,500 salad bars in ten European countries and 27 American states serve more than 70 million meals a year, and we're growing fast. Now, it's time for Picadeli to give its name to the whole Group and lead the way forward. Our ambition is clear: to turn healthy convenience into a scalable business. But that takes more than a good salad. We combine an international consumer brand, connected food concepts and data-driven operations with the food innovation and production know-how of our colleagues in Salico, Salico Oy and Mixum. All so that retailers, convenience partners, foodservice operators and professional kitchens can serve fresh, tasty food every day. Or, simply put: We're all about healthy food, made easy. At scale.

Det som startade som en svensk idé om en salladsbar har vuxit till en internationell tillväxtsaga. Idag serverar Picadeli mer än 70 miljoner måltider om året, från mer än 2 500 salladsbarer i tio europeiska länder och 27 amerikanska delstater. Nu är det hög tid att låta vårt starkaste varumärke ge namn åt koncernen och sätta riktningen framåt. När Greenfood Group byter namn till Picadeli Group gör vi det med samma ambition som tagit Picadeli ut i världen: att göra det enklare för fler att välja en god och hälsosam måltid till ett rimligt pris. För att komma dit har vi renodlat koncernen. Efter avyttringen av Fresh Produce i somras kan vi fokusera ännu mer på tech, hälsosam mat och kompetens inom matproduktion och innovation. Det syns också i våra två affärsområden: – Picadeli står för det starka konsumentvarumärket, salladsbarerna och tekniken. – Picadeli Production, där våra kollegor på Salico AB - En del av Picadeli Group, Salico Oy och Mixum AB ingår, utvecklar och producerar färsk mat för både Picadeli och egna kunder inom dagligvaruhandel, storkök och foodservice. Och resan har bara börjat. I en ny intervju med Food Supply SE berättar vår vd David von Laskowski om tankarna bakom namnbytet, möjligheterna till internationell expansion och hur AI-baserade prognoser hjälper oss att få färsk mat att fungera i stor skala. Läs hela intervjun via länken i kommentarerna.

What an honour! Salico Oy - Powered by Greenfood has been named Kespro’s Partner of the Year 2026. 🏆 The recognition highlights something we value highly across Greenfood: close partnerships built on openness, continuous development and a shared ambition to create long-term growth. 🤝 A strong supplier relationship is about more than delivering products. It is about understanding customer needs, bringing new ideas to the table and developing the business together. A big thank you to Kespro for the recognition, the trust and – most importantly – the great collaboration with the entire Kespro team! And an equally big thank you to everyone at Salico Oy. This award is the result of the commitment, energy and hard work you bring every day. Here’s to continuing to develop, grow and create value together. 🚀 ___ 📸: Tuula Leino, Sami Virtakoski, Nina Westerberg, Jerry Tiittala

Here's some food for thought: A single Swedish furniture concept generates nearly five times the value of the nation’s entire food export. We call it the Concept Gap: the difference between making something great and presenting it in a way the world values. Sweden is world-class at exporting systems – except when those systems involve what we eat. It's about time we changed that. Learn how in our new trend report, Greenfood Insights #5 – From Volume to Value. 📘 Link in the comments! ____ Greenfood Insights is our series of trend reports exploring the ideas and forces reshaping the future of food. In each edition, we dig into a new topic: from food tech and the rise of pick-and-mix concepts, to the global strategy behind what we eat and why. It's our way of challenging the food industry to think beyond the obvious – because healthy food deserves to scale. #greenfoodinsights #thefoodshift #greenfood #picadeli

New chapter, same bold sustainability goals 🎯 This summer, Greenfood completed the divestment of one of our business areas, and Fresh Produce officially became part of Dole Nordic. For us as a group, this move means an even sharper focus on what comes next. But how does it affect our sustainability work? Lisa Isakson, our Head of Sustainability, answers: "For us, it means we can now focus even more on accelerating the growth of Picadeli and Food Solutions. And that's good news for our sustainability work, too. A big part of sustainability work is managing risk across the value chain. A larger share of our suppliers are now based in Europe, where many are further along in their sustainability efforts. Working more closely with them also makes control and traceability easier." And when it comes to our targets, nothing has changed: "Our sustainability-linked bond ties our financing directly to clear targets: healthier food, lower climate impact, and less food waste. Those commitments stand exactly where they were. I won't pretend it'll be effortless. Reaching them will still take hard work on our part, but that's the kind of challenge we're here for." So, in other words: our ambitions remain as high as ever. We're here to challenge the market, keep raising the bar, and build the world's leading healthy convenience food company. The journey has only just begun.

Good collaboration bears fruit! 🍎 Can you boost biodiversity right next to a large logistics facility? About two years ago, we set out to find out. Instead of the usual ecologically barren ground around our Greenhouse facility in Helsingborg, we wanted to create something more. The result is a green corridor of more than 50 plant species. It's designed to support biodiversity and to link Greenhouse and nearby green spaces with the Bruces skog nature reserve, creating a natural passage for birds and insects. Now, the area is really coming to life. The Aroma apple (a classic Skåne variety), the sweet chestnut and the walnut trees are all bearing fruit. The hawthorn is fruiting too, which means it fed pollinating insects when it flowered this spring and now provides food for local birds. A big thank you to Johan Hedve for a great partnership and for the photo update. It's a clear example on how industry and nature can grow side by side! 💚