iTAV Software & Services

I’m honored to contribute to Authority Magazine’s interview series on "How to Build Your Executive Presence." After three decades in corporate America, my transition to founding my own venture made me realize the importance of being intentional about executive presence. Remember, it’s never too late to develop your personal brand! Check out the article here: How to Build Your Brand as an Executive ↗ (https://lnkd.in/e5wkg9pz)

My why behind iTAV Software & Services. My mom has never been diagnosed with dementia but she has extreme memory loss. If it weren’t for my father, she would struggle mightily to navigate the complexities of Medicare. When I contemplated my next career move, making a difference in the lives of people like my mom was the most important part of this founder journey. Having been in corporate America for three plus decades and in the C-Suite for nearly fifteen years, admittedly in some rooms people were just statistics or numbers. I wanted to be the healthcare executive and the founder to give names and faces to under-represented populations like the “front line employees” in health plans that serve “people like my mom”. Meet my mom, Willie Mae Collier, a Medicare beneficiary. #iTAV #PeopleFirstTechCo #ProfitPurposeCoexist #AEP2026

Medicare’s Annual Notice of Change (ANOC) letters are arriving, and this year, they carry some important shifts beneficiaries can’t afford to overlook. I recently shared insights with Investopedia reporter Jeanine Skowronski about what these changes mean for seniors and the industry at large. A few highlights: ● ANOCs may bring higher out-of-pocket costs, slimmer supplemental benefits, and revised drug formularies, requiring beneficiaries to pay closer attention than ever. ● Many ANOCs are designed to look like marketing materials — but they serve as important informational documents that outline changes in coverage, costs, and service areas for the upcoming plan year. This confusion can leave patients unprepared if they go unread. Before exploring other coverage options, it’s critical for beneficiaries to compare 2025 benefits against what their plan will offer in 2026. Read the full article here: https://lnkd.in/en6jiZnJ #Medicare #HealthPolicy #PatientAdvocacy

Health plan leaders: What would happen if we treated every data point as if they were a person in the room with us? We often talk about data, metrics, and outcomes. But behind every data point is a real person with a story, a family, and a voice worth hearing. My team surveyed Medicare recipients about their health plan experiences. The numbers told one story: ● 63% reported long hold times when calling their health plan. ● Yet, 80%+ still rated their customer service positively. But when I looked around the room, I saw the faces behind those numbers. People who wait patiently on the phone because they need help understanding their coverage. People who are grateful for support, even when the system doesn’t make it easy. This is why collecting and analyzing feedback is so critical for health plans. It’s not about chasing satisfaction scores — it’s about using those insights to design operations that respect patients’ time, dignity, and needs. #HealthcareInnovation #PatientExperience #HealthEquity

Can profit and purpose truly coexist in business? I believe they must. When our team recently hosted a Medicare education session at a local senior center, I was reminded why I started this journey. For many older adults, navigating coverage is confusing and stressful. Sitting with them, answering their questions, and seeing the relief when something “clicked” reinforced that business isn’t just about what we build — it’s about the lives we touch along the way. Too often, leaders are told to pick: build a mission-driven organization OR build a profitable one. But in healthcare, we don’t have that luxury. People’s health, dignity, and peace of mind are on the line. Purpose keeps us accountable to the people we serve. Profit gives us the sustainability to keep serving them. The future belongs to companies that do both. #HealthcareInnovation #PurposeDriven #HealthTech

How do you ensure your team is connected to the “why” behind your work? In my experience, the best teams aren’t built by chance. They’re built by conviction. When you lead with clarity of purpose, people don’t just follow you — they join you. They become part of something bigger than themselves. At a recent educational event, I looked around the room and saw a team that wasn’t just “working an event.” They were answering questions, easing concerns, and treating every attendee like family. That doesn’t happen because of a job description. It happens because of shared conviction. #Leadership #HealthcareInnovation #PurposeDriven