International Sign Association

From hands-on demos to AI insights, connect with sign & graphics leaders at ISA Sign Expo—and turn ideas into real business growth.

If you’ve ever tangled with sign codes, zoning rules, or permitting headaches, you know how tough it can be to get your message out — literally. Enter Sign Guardians — a bold new comic series showing how ISA helps protect the right to design, build, and install signs without unnecessary barriers! This fun, visual series pulls back the curtain on ISA’s Advocacy team, heroes who fight every day to build a better business environment. Over the next month we'll publish a new issue weekly, showing how the Sign Guardians bring their work to life! Enjoy Vol. 1 now! Ken Peskin #superheroes #comic #signindustry #signregulations #signcodes

ISA Advocacy helped secure changes that allowed electronic message centers in Orlando. Businesses that were previously disadvantaged gained access to the same opportunities as competitors across the street.

When Stacey Brown joined a committee reviewing local sign regulations, the challenge wasn't having an opinion. The challenge was having trusted research. ISA helped provide the facts and data needed to support a stronger digital sign policy. Because research carries weight.

When a customer project was denied multiple times, Jason Buxton turned to ISA Advocacy. ISA helped provide research and supporting documentation that ultimately helped secure approval. Sometimes you're not looking for advocacy. You're looking for a win.

Some advocacy wins make headlines. Others happen before a bad idea ever becomes law. That was the case in Rockville, Maryland, where ISA and local partners helped secure two important outcomes in a comprehensive zoning rewrite: electronic message centers will now be allowed, and proposed language that would have prohibited internally illuminated freestanding signs was removed. The Rockville win is a reminder that sign code advocacy is often detailed, technical and persistent. It takes early awareness, local business voices, practical solutions and the willingness to stay engaged through a long public process. See a sign code issue developing in your community? Let ISA know early.