Integration Consulting

As Guido Solari notes, when up to 80% of FMCG buying decisions made at the point-of-sale, anything less than perfect execution can equal big opportunity losses. One of the biggest hurdles we find when supporting clients in this is turning trade marketing strategy into something concrete and executable. Our practical model can help tackle perfect execution end to end. Discover more here: https://lnkd.in/ddeJVPN5 #PerfectStore #FMCG

When 80% of revenue is consolidated in a few big chains, FMCG companies need to focus on joint business plans that deliver clear value for themselves and their core retailers. Daniel Lentfer from our Munich Office shares his experience in how to build a solid go-to-market strategy in these modern trade-dominated markets, like Germany. Learn more in our full report on International Growth Transformation. https://lnkd.in/eneuXRSc

In mature markets, shelf space is hard won… and easily lost. In Europe’s advanced retail environments, success demands more than having the right product – it means proving you deserve shelf space. Integration partner, Quentin GIRARD, draws on our international collaboration with clients to reflect on what it takes to stay relevant where competition is fierce and innovation is constant. Find out more here: https://lnkd.in/grsx5X-z

Most leaders know AI transformation is coming, yet many still don't quite know where to start. As we've seen working with clients, you don't need a big team or a perfect roadmap. The main thing that can drive success is momentum. In this clip, Integration's Cesar Keller (CK), Guilherme Paz and Jamie Gale get into the practical realities of starting an AI journey - how to take stock of what you already have, find the teams and processes where change is most viable, and begin experimenting before the gaps are fully closed. Find out more in the full videocast. https://lnkd.in/gu2Vbqws

As a B2B company, what will move the needle in your go-to-market strategy? A solid commercial model, refined client segmentation, high service levels? Vinicius Olivo notes that this varies enormously from company to company. Rather than take a blanket approach, investing efforts in a tailored way across 6 key elements can have a huge impact on your commercial performance. In our full report on B2B go-to-market strategies, we'd like to share some of our practical experience across nearly 800 GTM projects around the globe. #gotomarket #b2b

In a market where retailers and manufacturers are king, it's essential for FMCG companies to sell their case well - and be able to execute it consistently throughout a given year. As Lucas Alves Cristo from Integration shares, gaining shelf space for in the US requires a well-designed plan during the yearly reviews. We invite you to see the full collection of videos in this series here. https://lnkd.in/dpWHtWx9