Instantly.ai

Just chat with Instantly to find best-fit leads, build campaigns, and automate outreach. All in one place. Try it free.

Outbound sales used to require 5+ tools and a team. Now it just requires your website URL. Instantly handles the rest. Try it free.

Instantly automates your outreach and sales: finding leads, launching campaigns, following up, and booking meetings. Try it free.

Our partner recruitment runs on four steps. Only one of them still needs a human. For one more week. Ben J. and I built it (on Instantly.ai ofc). Here's the playbook. 𝗙𝗶𝗻𝗱 --> Instantly's SuperSearch finds prospects based on our criteria: founders, SDRs, agencies and growth operators. Outbound practitioners, GTM creators and lead-gen agencies --> Four pools: consultants, agencies, sales educators and B2B publishers --> Plus 5,800 domains already promoting competitors found using Ahrefs Why: anyone already promoting a competitor has proven they'll promote a tool like ours. That's the warmest list you'll ever build. 𝗪𝗿𝗶𝘁𝗲 --> Hyper personalised outreach (Partnership Agent handles this) --> One opener per person, not per segment --> Trained to not sound like AI Why: partners are pitched constantly. A templated opener gets deleted. One that shows you know their work gets a reply. 𝗦𝗲𝗻𝗱 --> The agent sends it. Nobody touches it Why: once the targeting and the writing are right, sending is the easiest part to hand over. 𝗥𝗲𝗽𝗹𝘆 --> The Reply Agent drafts every reply --> For the first week, Ben reviews each one before it goes out --> Every edit teaches the agent how we talk to partners (we built in a secret ingredient here to speed up this process 👀) --> From week two, it runs fully automated Why: replies are where partnerships are won or lost. One week of review is what lets us hand them over with confidence. It works. 1 to 2% of the people we reach become partners at a minimum. Some weeks have been as high as 10%. So the next step isn't changing the system. It's giving it room. With 10 dedicated domains, these four steps reach about 18,000 new prospects a month. Same playbook. Recruitment at scale. GTM for Partnerships. One week of supervision. Then the whole engine runs itself.

Go outside. Touch grass. Let Instantly.ai run your outbound while you're not watching it. Just checking on a campaign while I'm OOO. The campaign didn't take one. $485K in pipeline. 97 opportunities. While I checked in maybe twice, just to confirm it was still healthy. No daily tweaks. No sitting behind a laptop babysitting send times. No "let me just fix one thing" while I'm supposed to be off the clock. Just a campaign built well enough to run itself, and a platform that actually let it. Everyone obsesses over building outbound that converts. Most just don't build outbound that doesn't need them standing over it to keep converting. If your pipeline falls apart the moment you look away, it's not a system. It's a job you haven't automated yet. Build it once. Build it right. Then actually go outside.

$535K in pipeline. 107 opportunities. One campaign. Here's the honest version of how I got there: I didn't guess my way into this number. I tested my way into it. Every campaign I run follows the same structure. Not the same offer, not the same copy, the same process. I launch small. I watch what the data says in the first few days, not what I hope it says. Whatever's working, I scale it harder through Instantly.ai. Whatever's flat, I kill it fast instead of nursing it along. Outbound isn't a one-shot bet. It's a testing game played over and over until something clicks, and then you lean all the way into what clicked. The $535K in pipeline isn't the point though it's a nice number. The process behind it is - because it's the same process that gets applied to the next campaign, and the one after that.