InsideTracker

After two years helping wellness companies build out their health intelligence, VP Strategic Finance William Parnis England kept watching smart teams get stuck on the same question: build it ourselves, or buy an off-the-shelf engine? In consumer health, that framing quietly leads you into one of three traps. William’s seen what really works instead: a different question, three dimensions to evaluate it across, and a simple matrix to find where a team really sits. If you’re a wellness business weighing this decision right now, it’s a must-read. 👇 Full piece 👇

Biomarker testing has become much more accessible. More health, wellness, nutrition, and wearable platforms are adding testing into their core experiences. At the same time, more people are starting to see blood data as something that can support proactive, personalized health decisions, not just point-in-time clinical conversations. That changes where value sits. As access expands, the test itself becomes less differentiated. The harder part is turning biomarker data into guidance through trustworthy, evidence-based interpretation. Sharing a few thoughts on where value shifts as this market matures. InsideTracker's Terra platform is purpose-built for wellness enterprises. Link in the comments to learn more. #DigitalHealth #HealthTech #PersonalizedHealth #EnterpriseWellness #PreventiveHealth

See you at #NourishingChange? Learn how retail health businesses can bring individualized nutrition insights to customers in weeks.

Headed to Des Moines for #NourishingChange? Check out how brands like yours are making it easy to plan GLP-1-friendly grocery runs.

#NourishingChange ahead! Let’s catch up about the latest leaps in individualized, AI-powered health guidance for retail health consumers.

Excited to bring some breakthroughs in hyper-personalized nutritional intelligence to #NourishingChange. Get an in-person peek ⤵️