Inside FMCG

Grocery planning teams: Are your legacy systems keeping pace? The Australian grocery sector demands acceleration, but modernisation risks losing the category 'craftsmanship' your brand is built on. The pressure is intense to move faster, often with outdated tools. This report, based on direct input from top retail and grocery category leaders, delivers the evidence-based advice you need. Discover the missing links in data maturity, workflow integration, and AI to ensure you can meet customer demand for hyper-local relevance and drastically reduce those costly, frustrating stock-outs across your aisles. Download the essential guide.

Partnered | This year’s final trading weeks are putting sharper pressure on retailers and FMCG suppliers. Consumers are showing signs of loosening their purse strings, stock-keeping units are increasing, retail promotions are expanding, and consumers have less and less tolerance for delays. Behind the scenes, the most significant constraint isn’t warehouse space, production capacity, or even freight. It’s labour. While demand signals are climbing across major retail categories, the pipeline of work-ready staff is not keeping pace – that gap represents one of the most significant risks to trading performance this peak season. Read more on Inside FMCG as Angelo Tseros, founder and CEO of Tetris Labour Hire, defined the issue as not just about headcount, but about capability. https://lnkd.in/gPQ4yHZT

Partnered | Australia’s “better-for-you” snacking sector continues to expand at pace, driven by shifting consumer expectations and retailers’ appetite for products that can straddle health, convenience and flavour. Within this fast-emerging category, Healthier Tastier Foods’ flagship brand FRISP has begun to broaden its scope well beyond its origins in freeze-dried fruit, signalling a wider shift across the aisle as brands compete to shape the next generation of healthier snacking. “At Healthier Tastier Foods, we prioritise transparency and remain committed to using only clean, high-quality ingredients,” says CEO Neeraj(Nick) Sharma as the brand now finds itself in a market where the definition of “healthy” is widening. Read more on Inside FMCG. https://lnkd.in/gdWTG7ng

Partnered | Australia’s grocery market has never been more fragmented – or more complex. For the first time, retailers and suppliers are serving six distinct generations at once: From Gen Alpha, just entering their influence years, to Baby Boomers, who still command the majority of household wealth. Each with different motivators, barriers and missions. Traditional demographic targeting is no longer enough. Instead, agile testing is the missing piece in helping retailers and suppliers navigate this complexity. Sam Gilding, chief revenue officer – international at Vypr, argues that brands must shift from blunt segmentation to behavioural insight, and need to be more deliberate about who they’re speaking to. Read more on Inside FMCG about how agile testing insights will give FMCG brands a competitive edge. https://lnkd.in/gqjA6ZVn

Sponsored | Re-commerce programs keeping products in circulation are rising in popularity. This is a re-thinking of consumption, closing the loop, and providing brands and retailers with the ability to talk to sustainability impact in a substantive way. Circana’s eight sustainable strategies extending the life cycle and creating further value can deliver a win-win for brands, manufacturers, retailers and consumers alike. Read more on Inside FMCG. https://lnkd.in/gCJW4JAM

Quick Commerce is reshaping retail. Over 30% of grocery orders on Uber Eats now fall outside traditional food categories—from makeup to pet supplies. The Australian Quick Commerce grocery market is forecast to nearly double by 2030. Are you ready for the shift? Uber Advertising & PHD Media reveal the consumer behaviours, growth categories, and marketing strategies brands need to win. Download our Quick Commerce Trend Report now.