Inizio

What does it take to show up successfully at congress? At ESMO 2026, Lauren Ince reflects on what sets the strongest congress experiences apart: a clear strategic point of view, carried consistently across every message and every touchpoint. From the journey to congress through to the experience on the show floor, every interaction should reinforce why you’re there and what you want to stand for in oncology. That connected approach is at the heart of Intelligent Congress. #ESMO26 #ReimagineHealth #IntelligentCongress #Oncology

AI is no longer the answer to everything. It’s becoming table stakes. Speaking from ESMO 2026, Dean McAlister, EVP at Inizio, reflects on how the conversation is shifting from AI itself to how people use it to make a meaningful difference for patients. The opportunity is augmented intelligence: combining AI with human expertise to turn complex science into better outcomes for patients. That’s Intelligent Commercialization™ in action. Hear Dean’s perspective, and come and see us at booth 1005. #ESMO26 #ReimagineHealth #IntelligentCommercialization #Oncology #AI

AI isn’t just changing how pharma works. It’s changing what teams expect from their partners. Speaking from #ESMO26, Robert J. Britting Jr., PhD, MBA reflects on the conversations he’s having with clients, from the need for a partner across the full commercialization journey to using AI to empower people and work more effectively. Hear Rob’s perspective on how AI is shaping commercialization across the oncology landscape. Come and continue the conversation with us at booth 1005. #ESMO26 #ReimagineHealth #IntelligentCommercialization #Oncology #AI

What’s top of mind for Medical Affairs leaders at #FiercePharmaWeek? For Lori Klein, PharmD, Inizio Ignite, one conversation has stood out: the growing role of Medical Affairs in enterprise decision-making. From strengthening strategic skills and business acumen to contributing more meaningfully to decisions across the organization, hear Lori’s perspective on what she’s been hearing at Fierce Pharma Week. 👇 #FPW2026 #MedicalAffairs #Pharma #IntelligentCommercialization #FiercePharma

How can you spot when a launch is drifting, and respond before it’s too late? Yesterday at #FiercePharmaWeek, Hokan Lars Ojert and Isabelle Amick, PhD, Inizio Engage, took to the stage to explore how Intelligent Commercialization™ can help turn launch strategy into launch success. Following their talk, they shared how bringing together qualitative insight and quantitative data can help teams spot leading indicators, respond quickly and put those insights into practice throughout the launch cycle. Hear their key takeaways below 👇 #FPW2026 #Commercialization #Pharma #IntelligentCommercialization

Personalized HCP engagement is a key theme at Fierce Pharma Week, but how do you know what to do next? Fresh from her session on HCP Velocity, Caroline Lustig from Inizio Medical explains how understanding where an HCP is in their journey, and the drivers and barriers that got them there, can help teams identify the next best action and anticipate meaningful movement. Ultimately, it's about giving teams greater clarity around where to prioritize engagement and investment. Hear Caroline’s take 👇 #FPW2026 #FiercePharmaWeek #IntelligentCommercialization