IngagerSports

For a long time, sports sponsorship was mainly about visibility. Logos on shirts, naming rights for arenas, and TV exposure were the main currency. That model is now changing fast. As athletes build their own audiences on social media, the balance is shifting. It is no longer only teams and leagues that own the connection to fans. Increasingly, individual athletes do. The shift is also changing where value is created. Women’s sports are growing quickly in both audience size and commercial interest. At the same time, engagement levels on social media are often high. For brands, this means that areas that were previously overlooked can now offer strong returns. We also look at how IngagerSports turns this shift into measurable results in this article: https://lnkd.in/diNNYGEm #sportsmarketing

Welcome to The Clubhouse. Explore fresh insights, smart marketing takes, and real stories from the front lines of the sports industry.

Where sports meets strategy. Welcome to The Clubhouse. Explore fresh insights, smart marketing takes, and real stories from the front lines of the sports industry.

Elite sport has never been sharper, faster, or more professional, pushing athletes to new levels every year. At the same time, something interesting is happening beneath the surface. https://bit.ly/4bX9Cqs While the biggest systems create consistency and world-class performance, smaller sports are producing bold, distinct personalities that fans instantly connect with. These athletes bring something fresh, and when they step onto the biggest stages, they don’t just compete, they captivate. In today’s landscape, success is not only about results, but about standing out. And that’s where the real opportunity begins. https://bit.ly/4bX9Cqs

Today we’re happy to present our first five creators from the Spanish market! 🇪🇸 It’s an exciting step in building a strong roster of creators who truly understand the local audience and how to connect with it. For brands, it’s a great way to reach passionate sports fans and people who simply love to stay active across Spain. For creators, it’s about long-term growth, the right partnerships, and the support to keep developing their channels. www.ingagersports.com Looking forward to working with Daniela, Elise, Ana (collaborating with @ankawaagency), Blanca and David! https://lnkd.in/dDqZ8K2Y https://lnkd.in/dwktmagv https://lnkd.in/dsbcywuj https://lnkd.in/dsxYZ495 https://lnkd.in/dw59pqyW Jimmy Jakobsson Dani Garcia Boria Ingager

Next week, The Players Championship is played on the PGA TOUR, and a series of initiatives will roll out to build interest and visibility around the tournament here in Sweden. Activations across the city and on social media will help make the championship feel close, relevant, and worth following for Swedish viewers, with the clear goal of ensuring The Players Championship gets the attention it deserves! We’re launching the collaboration between HBO Max and golf creator Johanna Johnson, who will be part of the broadcasts while continuing her work to inspire more girls and women to start playing and watching golf. The initiative is led by IngagerSports, and with a couple of Swedish players in the field, we’re really looking forward to the tournament. ⛳🇸🇪 Jimmy Jakobsson Ingager