Index Exchange

Ad-supported streaming is accelerating. AI-powered sell-side decisioning is going mainstream. John Tigg and Cadi Jones explain the trends setting the direction for programmatic this year.

As streaming TV scales, buyers are holding it to higher transparency and performance standards. Cadi Jones, SVP, EMEA at Index Exchange, shares what comes next.

AI, streaming TV, and sell-side decisioning are reshaping programmatic. Our CEO shares what to expect this year.

Buyers are navigating more environments than ever, but expectations around quality, transparency, and control haven’t changed. That’s why partnerships like the one between Index Exchange and Roblox matter. It shows how programmatic can extend into immersive and gaming environments while maintaining high standards for performance and trust. For buyers, scaling into these environments isn’t just an access challenge. It’s a platform challenge that requires the right foundation to do it responsibly and efficiently. This is about building smarter systems for where digital media is headed next. If you want to learn more about the partnership: https://bit.ly/45354v3

Innovators Unscripted live from CES: what agentic advertising is, why it matters beyond walled gardens, and how shared standards are shaping what’s next.

Brand and performance don’t have to be trade-offs in streaming TV. John Tigg, SVP of buyer development, shares how tailored creative and data drive stronger outcomes.