Ignite Visibility

For decades, the franchise playbook was simple: "Pour 80% of the budget into the National Ad Fund for brand awareness, and hope the franchisees catch the overflow." In 2026, that strategy isn't just inefficient, it’s dangerous. I speak with franchise leaders every week who are seeing diminishing returns on national spend, while their local competitors (who are hyper-focused on the 3-mile radius) are stealing market share. The brands that will win next year are the ones flipping the funnel. They are empowering franchisees to dominate local search and local social. We aren't just guessing at this. We’ve modeled it. Join me and my esteemed colleagues Krishnan Coughran and Karen Devlin on Dec 18th at 11am PST. We are going to share the specific budget allocations needed to drive ROI for our multi-location and franchise partners while increasing profitability in this new landscape. Make sure to save your spot here: https://lnkd.in/ew-xdRTd

If you’re running marketing for a franchise or multi-location brand, you’ve probably felt the pressure to rethink your SEO, attribution, and media mix heading into 2026. Join our webinar, Thursday, December 18 at 11am PT, with three of our top voices at Ignite Visibility who are on the front lines of these changes every day. You’ll walk away with: ✅ A clear plan for when and how to pivot into AI SEO ✅ Smarter attribution strategies that actually reflect modern customer journeys ✅ A 2026-ready marketing mix built for multi-location growth Whether you're navigating five locations or five hundred, this session is designed to give you clarity, confidence, and a strategy that actually works. Don’t get left behind in the AI-first world. Save your spot now 👇

Are you the brand that ChatGPT, Gemini, and other AI engines mention when a user asks for a recommendation near them? I’m seeing too many Multi-Location and Franchise leaders hesitate to shift their marketing spend toward AI SEO and Answer Engine Optimization (AEO) because they treat it as "experimental." In 2026, being the "verified answer" for AI isn't an experiment. It’s your new baseline for visibility. It’s no longer just about ranking #1 on a list of blue links. In our upcoming webinar, I'm breaking down exactly why you need to pivot your strategy (and your budget) to capture this new traffic, plus 4 other shifts you can’t afford to ignore next year. It's taking place on 12/18 @ 11am PT. Make sure to save your spot here ➡️ https://lnkd.in/g-SgX8aT

In over a decade of leadership, I haven’t seen a shift in digital marketing this drastic. 🤯 The channels that used to be your reliable workhorses, like standard organic search and basic paid media, are now volatile. If you are a CMO or Business Leader entering 2026 with the exact same budget allocation you had in 2025, you aren't just stagnating. You’re vulnerable. The brands that will win next year aren't just "doing more." They are diversifying.They are integrating AI search, rethinking their attribution models, and shifting spend to where the consumer actually is, not where the marketing team wishes they were. We’ve spent the last quarter analyzing data across our entire client base to define the New Marketing Mix for 2026. I want to share that blueprint with you. 🗓️ Join me, Karen Devlin, and Joseph A. Mohay, MBA on Dec 18th at 11am PT. We’re cutting through the noise and focusing strictly on the bottom line. Make sure to save your spot here: https://lnkd.in/ge85WrQc

2025’s marketing strategy won’t unlock 2026’s growth. 🚀 We are entering a new era of search, and for Franchise and Multi-Location businesses, the rules are being rewritten. Join Krish, Karen, and Joe for a critical deep dive into the five marketing shifts you simply can't ignore if you want to keep growing. They’ll be answering your burning planning questions and breaking down exactly how to pivot for the year ahead. 5 Critical Marketing Shifts Every Franchise and Multi-Location Brand Must Make in 2026 📅 Thursday, December 18th at 11am PT. Your Speakers: 🎤 Krishnan Coughran 🎤 Karen Devlin 🎤 Joseph A. Mohay, MBA Sign Up: https://lnkd.in/g7Ni72T9

A new McKinsey survey shows a major shift in how people search: 44% of respondents now prefer AI-powered search, compared to 31% who still choose Google. This is yet another signal that users are gravitating toward AI for more targeted, trustworthy answers. At Ignite Visibility, we’ve developed a proven framework to make sure your brand shows up where modern searchers are looking. We evaluate your brand across five essential dimensions: 1️⃣ Content Retrievability 2️⃣ Content Alignment 3️⃣ Competitive Differentiation 4️⃣ Authority Signals 5️⃣ Entity Mapping This holistic approach strengthens your foundation and positions your content to shine across AI-driven search experiences. To learn more about how to gain AI visibility and request a free AI SEO assessment, visit our website here https://lnkd.in/gbZDRMge