Huq Industries

When an asset's market changes, the choice is rarely limited to carrying on as usual or starting again. This clip looks at how owners can use evidence about local consumers to make more targeted changes. See the full interview.

How many people genuinely visit an asset, and how many are passing through? Christian shows why visit counts become more useful when paired with dwell time, potential bounce rates and competitor comparisons. Watch the full discussion.

What can an asset manager learn before the pitch even begins? Christian Betov explains why a focused first look at an asset's data can reveal opportunities that owners and competing bidders may have missed. Watch the full conversation.

Will a new retail destination draw visits away from the city centre, or could both places benefit? Christian suggests comparing similar locations and footfall patterns before assuming one will threaten the other. Watch the full discussion.

Why here and would you do it again? Site Unseen puts that question to senior retail leaders. The podcast reveals the evidence, judgement and leaps of faith behind their biggest location decisions. This clip features Christian Betov on shopper behaviour. Subscribe on your favourite podcast platform, or watch Site Unseen on YouTube.

Every new store begins with a location decision most people never see. Site Unseen is Huq's podcast that goes behind those decisions. Senior retail leaders unpack the research, instinct and risks behind where they open and ask whether they would make the same choice again. In this clip, Christian Betov talks about understanding shopper behaviour. Subscribe wherever you get your podcasts, or watch Site Unseen on YouTube.