HSMAI

A TODAY Show feature aboard MSC Cruises was already a major media moment. Lou Hammond Group & MSC turned it into the Best in Show winner for Paid Media at the Adrian Awards. Explore the campaign to see how it used the opportunity, the strategy behind it, and what ultimately distinguished the work among this year’s entries. With the 70th Anniversary Adrian Awards accepting entries through Sept. 15, it’s also a good time to revisit the campaigns your team is most proud of and decide which ones are ready for a wider audience. Enter today at adrianawards.com #MSCCruises #AdrianAwards #HospitalityMarketing #TravelMarketing #MarketingAwards

How do you relaunch an icon? Hotel del Coronado did it with a Best in Show-winning Multi-Channel campaign that celebrated what generations of guests already loved while giving them a reason to look again. The campaign shows what the Adrian Awards have recognized for nearly 70 years: smart thinking, strong creative, and work that moves the industry forward. Take a look at the campaign that earned Best in Show. Entries for the 70th Anniversary Adrian Awards close Sept. 15. View more at: https://lnkd.in/gVZGHKr

Think about the best work your team did this year. Who made it better? Maybe it was the strategist who caught something everyone else missed. The creative who pushed the idea further. The partner who said yes. Or the person who kept the whole thing moving when the deadline got a little too close. Tag them. Give them some credit. And while you’re at it, think about what it would feel like to see that team recognized with an Adrian Award. There are two weeks left to enter the 70th Anniversary Adrian Awards. Entries close Sept. 15. Download your entry guide: https://lnkd.in/esdQKwRv

What happens when a hospitality brand, an NFL star and a clever idea come together? For Marriott Bonvoy and Courtyard by Marriott, the answer was a Best of Show Adrian Award. “Find the Real Jason Kelce Contest”, created in collaboration with agency partner 160over90, turned a standout concept into an award-winning campaign backed by smart strategy and measurable impact. See what made the work remarkable, and find a little inspiration for your own Adrian Awards entry. Entries close Sept. 15. Learn more and enter at AdrianAwards.com

Every Remarkable Entry Starts with a Plan. ✨ Download the Adrian Awards Planning Guide to explore award categories and discover why the industry's best enter HSMAI’s premier travel marketing awards.

Discover What’s New for the 2026 Adrian Awards 🏆 There are even more ways to earn your place among the best. The Best Campaign Awards recognize outstanding integrated marketing across eight hospitality and travel sectors, from hotels and destinations to airlines, cruises and more. Could your campaign be one of them? Swipe through to explore the new awards, then find the right fit for your best work. Explore all 2026 Adrian Awards categories: https://lnkd.in/e6PwSkJS #AdrianAwards #HSMAI #TravelMarketing #HospitalityMarketing