Hook

Delivering flawless execution and high-impact growth for the world’s most demanding brands.

When Google Maps approached us to define their 20th anniversary brand identity, we knew this milestone called for something special. Our approach focused on reigniting excitement for the brand and crafting a sleek, modern design that connected to the joy of exploration. We created a comprehensive branding kit, equipping the team with tools to tell a cohesive brand story throughout the year. The toolkit also extended to brand refreshes for other products, like Google Earth and Local Guides, that were also celebrating milestones. Come behind the scenes to see how we celebrated a legacy of innovation and a community of billions. https://lnkd.in/edGTupVk

We’re Hook — the creative production agency behind the world's most demanding brands.

We’re Hook — the trusted content production engine for the world's most demanding brands.

See how we turn ambitious ideas into high-impact creative.

When Aaron Schwartz and I started Hook 20 years ago, we didn’t call it “being innovative,” we just treated every project as a chance to learn and build something better. We spent our time finding new ways to solve old problems and new solutions to problems that didn't exist yet, and when the answer wasn't out there, we built it ourselves. Today, Fast Company named us #6 on their Best Workplaces for Innovators list (and also named us a winner in Marketing, Advertising, and PR). Seeing that maker mindset recognized is incredible, but the credit goes entirely to our team. They are the ones who show up every day with relentless curiosity, bring their biggest ideas to the table, and push the craft forward. Huge thanks to Fast Company for the recognition, to our clients for building alongside us, and to the entire Hook team for making this place what it is. https://lnkd.in/ga5srVik